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How to tailor your social media to millennial buyers

To you, social media may be an optional and annoying component of your overall real estate marketing strategy. But millennials turn to social media to date, shop, learn, communicate and now, buy real estate. Although millennials get a bad rap, you should be careful not to count them out. According to a National Association of […]

How to reduce your internet clutter problems

How much time have you wasted in this year on slow download speeds and annoying internet ads that follow you no matter where you surf online? In fact, have you ever looked at the number of tracking cookies on your browser? Chances are it’s in the thousands. Would you like to put an end to […]

What real estate agents are saying about Facebook’s rental listings

Facebook has gone full bore into creating a space for rental real estate inside of Marketplace. This endeavor was not just a simple marketplace listing but rather increasing the tools that would-be homesellers have to get their place rented. A quick look at Facebook’s FAQ page indicates that home sales could soon be available. Facebook […]

How to explain the inventory shortage to clients

We’re in a housing shortage. Real estate agents already know this. Clients, on the other hand, might not. If clients aren’t properly educated on the consequences and effects of the shortage, they may be upset at some of the less than thrilling outcomes of their agents’ work. So, educate them. Below is the cheat sheet […]

This app predicts which of your contacts will sell ‘First’

Have suggestions for products that you’d like to see reviewed by our real estate technology expert? Email Craig Rowe. First is an in-network marketing tool for real estate agents. Platforms: Browser, iOS Ideal for: All agents and teams Top selling points Smart approach to lead generation People-to-property connections Likelihood to sell ranking Overall ease of […]

Lister’s Webs wants to help you reach home sellers

Have suggestions for products that you’d like to see reviewed by our real estate technology expert? Email Craig Rowe. Lister’s Webs is a website developer that helps real estate agents target sellers. Platforms: Browser; mobile-optimized sites Ideal for: All size agencies Top selling points Wordpress-based, semi-custom designs Designed to attract new listings Simple content management […]

The Inman Files: Thanks to California and you

Yaz and I recently bought a little house in the tiny and storied town of Palm Springs, California, which is nestled in the Coachella Valley facing a big picturesque mountain — the San Jacinto Peak — that looms over this historic desert town like a loveable beast. This desert spot is another one of those […]

Real estate daily market update: November 22, 2017

 We’ll add more market news briefs throughout the day. Check back to read the latest. Most recent market news Wednesday, November 22 Freddie Mac Primary Mortgage Market Survey 30-year fixed-rate mortgage (FRM) averaged 3.92 percent with an average 0.5 point for the week ending November 22, 2017, down from last week when it averaged 3.95 […]

Developer gets 10 years for fracking real estate scam

Shale, the petroleum-rich sedimentary rock at the center of an energy boom in North Dakota, drove a Minnesota man to target would-be investors in a multimillion dollar real estate scheme to house itinerant oil workers. Developer Ronald Johnson, 51, was sentenced to 10 years in prison on wire fraud and money laundering charges stemming from […]

Think tank says MLSs should be investigated for antitrust

A Washington, D.C.-based think tank is calling for federal regulators to investigate multiple listing services that restrict data from listing websites for possible antitrust violations. The nonprofit, nonpartisan think tank, Information Technology & Innovation Foundation (ITIF), is also asking for state lawmakers to require brokers to provide free, unrestricted access to real estate listings. ITIF […]

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