Construction outlays rose in September, up 0.3 percent led by government spending. Overall construction spending this year has been on an uptick running at a seasonally adjusted annual $1.22 billion rate according to the Commerce Department. Despite facing serious headwinds, construction is up 9.5 percent for the year, mostly in single-family housing. The demand for […]
About 1.37 billion active users visit Facebook daily. One of the best ways to be a real estate influencer in your area is to create a community or neighborhood Facebook page. Let’s talk about content that fosters engagement. Watch the video above for ideas on creating community page content. Rick Guerrero is the Director of Branch […]
President Trump and the Republican congressional leadership have proposed a new tax bill. The bill consolidates some income tax rates, lowers the corporate tax rate, reduces the tax rate for certain pass-through businesses, eliminates the estate tax and takes away many long-established deductions and exemptions. Sounds great, right? Well, it’s terrible for housing. Really terrible. […]
Advertising’s original value proposition was simple: Get the word out to as many people as possible. One message had to work for everyone. Maybe it felt like they were talking directly to you, but advertisers of old reached you by targeting a tribe or collection of similar people: people who drive cars, people who shave, […]
A great dinner, a great movie, a great listing … what makes something great? A lot of factors, right? But when we talk about something being great, it has everything to do with the experience, not with the thing itself. Greatness lives in the engaging experience of a meal, the enjoyable experience of a movie […]
As leads pour into databases from an increasing number of sources, lead conversion becomes an even more critical skill for modern real estate agents. That’s why in this article I outline three primary techniques for agents to convert more of their leads into appointments and, ultimately, contracts. The three chief skills you need to improve […]
There are several types of real estate agents in this business, and if you’re in a populated market like I am, you know that your competition is fierce. The question you should ask is: what defines successful agents and determines who has millions of dollars in listings a year versus those who struggle to get […]
When buyers have the option of working with a buyer’s agent who will represent their interests exclusively or working with the listing agent who has a fiduciary duty to the seller, an increasing number of buyers are choosing the listing agent, especially in overheated markets. Recently, I had an interesting conversation about open houses with […]
Writing for a business audience requires a great deal of effort and professionalism, and your choice of words has the power to directly impact your credibility, your reputation among stakeholders and your success in the entrepreneurial arena. Here are seven valuable tips for refining your professional writing skills, all aimed at boosting your business and […]
In this video, Byron Lazine and Nicole White give a real estate agent’s perspective on industry news topics. This week, creative uses for Amazon Key and merging real estate teams. Source: click here
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