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Perfecting your pitch: 5 simple steps to gain no-cost exposure

There is an art to drafting offers that stand out and negotiating a successful close that real estate agents must learn to master. What if I told you those same techniques can be applied to gain no-cost exposure for both your listings and personal brand? Much like researching comps, over-lauding a selling point or preparing […]

Details matter: 3 ways to provide a better client experience

One of my favorite places to sit is out on the patio of my office with a cup of coffee. Not only is the environment amazing, but every day, I also get a vital lesson in excellent client service and going the extra mile from my neighbor Tony at Southern California Jet Skis. You see, […]

Top event takeaways from a Luxury Connect speaker

The beautiful and iconic Beverly Hills Hotel was the setting for Luxury Connect 2017. It was a memorable experience that I wouldn’t want anyone to miss out on. Below, I summarized all my notes so that if you were not able to make this one, you can still at least feel like you were there […]

Here’s the Soho condo Manafort allegedly used to launder money

Lots of news coming out of Washington today in Justice Department special counsel Robert Mueller’s investigation into foreign meddling in the 2016 election: former Trump campaign manager Paul Manafort and his protege Richard Gates have both been indicted on money laundering and conspiracy charges and arrested. Another former Trump adviser also was revealed to have […]

FSBOs hit record low for third straight year

For the third year in a row, for-sale-by-owner (FSBO) transactions accounted for only 8 percent of recent home sales, the lowest share that the National Association of Realtors (NAR) has recorded in its annual Profile of Home Buyers and Sellers since the report was first released in 1981. FSBO sales hovered between 12 percent and 14 […]

Trump’s ex-campaign head may have to forfeit these luxe properties

Today federal authorities charged President Trump’s former campaign chairman Paul Manafort of wiring millions of dollars from offshore accounts. He allegedly did this to avoid taxes and purchase very expensive real estate (among other items). Should Manafort be found guilty, the U.S. will seek forfeiture of four of his properties that span across New York […]

How to compete with Keller Williams before it grabs more share in your market

“I hate to lose more than I love to win.” That’s the motto broker-owner Jerry Holden lives by, and the success of his Ohio-based independent brokerage The Holden Agency is a testament to that: it has not lost any of its market share to big-name brokerage Keller Williams. Holden has three rules that he says […]

Markets leaning toward a mortgage rate increase

No, it’s nothing to do with Halloween, not that I know of. And it’s not so much spooky out there as loopy. The credit markets are addled by the continuous flow of conflicting, weird and unprecedented information. Everyone is glued to the US 10-year Treasury note, as always, but in the past two weeks mesmerized […]

The nose knows: how to deal with smelly listings

I love the smell of freshly cut grass. To me, the smell evokes memories of spending pleasant summer evenings out on my deck with friends, watching my horses frolic in lush green pastures and the sun setting in a stunning watercolor painting of gorgeous color and light. To me, the fragrance of “eau de mow” […]

Facebook’s new targeting rules: What you should know

Facebook is having a moment, and not one of the fun, buzzworthy moments it’d like to be having. Amid swirling allegations regarding its role in the spread of disinformation during the 2016 presidential election, Facebook became the subject of a ProPublica report that revealed that Facebook’s ad targeting had allowed advertisers to target self-described “Jew […]

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