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3 things I learned from selling trophy properties

Every once in a while, a property is put on the market that is so exceptional in its luxury, history, or setting that it surpasses other high-end offerings by leagues. These superlative listings are commonly referred to as trophy properties — and throughout my career, I have had the privilege of showing and selling a […]

Why cookie cutter tech just doesn’t cut it

“We offer that tool, if only our agents would use it!” These words are uttered by nearly every leader of a brokerage firm. Each day, agents and teams eagerly present the next ‘game-changing’ tool to their brokerage leadership with the promise of it making them more productive. In a sea of shiny objects, brokerage leaders […]

An unfair competitive advantage

Recently, Arianna Huffington, Founder of the Huffington Post and CEO of Thrive Global, reported on a new Statement on the Purpose of a Corporation from The Business Roundtable. This association of top American CEOs created a pledge to deliver long-term value to all stakeholders and consumers, invest in employees, and support the communities they serve. […]

What to do when bad behavior threatens your brand

How do you respond when a real estate agent’s language or behavior reflects on the brand you’ve built your career on? Cape Coral RE/MAX agent James Warren shares how he handled a recent incident involving RE/MAX agents from a Fort Myers brokerage office who were blasted for “transphobic” social media posts. Source: click here

Rates head toward all-time lows

The slowing global economy is not the fault of the central banks, and it’s beyond their repair. Global markets are slowing down for natural reasons, but we might be able to do something about the “unnatural” reasons: Predatory trade policies from the Chinese and the U.S.’s clumsy retaliation is worse than the initial injury. Source: […]

RedfinNow rolls into Las Vegas

RedfinNow, the iBuyer platform from the tech-focused Seattle-based brokerage, is officially live in Las Vegas, a crowded but popular iBuyer market. “We are thrilled to bring this convenient and flexible home-selling option to customers in Las Vegas,” Jennifer Williams, the Las Vegas market manager for RedfinNow, said in a statement. “RedfinNow is the perfect solution […]

Zillow Offers is live in Sacramento

Zillow Offers, the all-cash homebuying and selling service, has launched in Sacramento, it was announced Monday. The new market, Zillow’s third in California and 20th nationwide, puts Zillow’s iBuyer presence in line with market leader Opendoor, which also operates in 20 markets. Since launching in Phoenix in April 2018, Zillow Offers has expanded into Las Vegas, […]

The Property Brothers: Never do these renovation projects alone

Jonathan and Drew Scott, stars of the HGTV series “Property Brothers,” stress the importance of getting permits for DIY work. Source: click here

The scourge of untested novelties in real estate

Some innovations — novel or not, untested or not — change how the real estate industry works. Others fall by the wayside. Source: click here

9 tips to stop home inspections from derailing a deal

Don’t let cosmetic and fixable problems with a house bamboozle a transaction. Here are nine tips to better counsel clients through the home inspection process. Source: click here

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