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Sweet tea, anyone? Americans love their front porches

If you’ve noticed an increase in homes with front porches, it’s not just your imagination. According to a data analysis from the National Association of Home Builders, 65.1 percent of new single-family homes started in 2016 include a front porch. This is the highest percentage since 2011, when it reached 65.7. It’s swings, outdoor rocking […]

Adam Ruins the Suburbs, and raises real estate industry demons

Have suggestions for products that you’d like to see reviewed by our real estate technology expert? Email Craig Rowe. First, some context: The 2016 Zillow Report on Consumer Housing Trends reported that 75 percent of today’s homebuyers are Caucasian and have a median household income of $87,500. Buyers represented as black/African-American made up 7 percent. For […]

6 free apps real estate rookies can’t ignore

Getting started in real estate is full of ups and downs fueled by both the excitement of starting a new career and the terror of failing at it. Any tool that can save time on administrative tasks and help a new agent focus on dollar-producing activities is a welcome addition to the new agent’s arsenal. […]

10 tips for fearless door-knocking

Rachel Adams started her career knocking on 200 doors and holding three open houses a week. In three years, she went from a brand new real estate agent to one of Wall Street Journal’s top 1,000 U.S. agents. Below you’ll find 10 tips for door-knocking that can make it a pleasant experience for all involved. […]

What are comps? The rules of using comparables

Comps, also known as comparables, are a critical tool that real estate agents use to determine a home’s value. My rule of thumb is this: Comps only have a shelf life of 90 days. You’re looking for homes that: have the same bedroom count (same bathroom count is good but not an absolute) have a […]

Why these two real estate influencers aren’t scared of Zillow, Redfin

In the past 20 years, we’ve seen major industries disrupted or vanish completely due to tech innovation: Netflix said goodbye to the video rental industry, Amazon put brick-and-mortar bookstores under, Apple made buying CDs obsolete — the list goes on and on. It’s easy to look for similar analogies in real estate. But the reality […]

Agents spill their most embarrassing home showing stories

A home is its owner’s castle — and when kings and queens put their castles up for sale and then invite strangers to tour them, things can get a little blush-worthy. From falling down in front of clients to interrupting a shower to stumbling over, ahem, intimate accoutrements, there’s a ton of opportunity to embarrass […]

Thank-you notes don’t write themselves: 5 tips to get ’em done

Growing up, the best thing about birthdays was undoubtedly getting presents. And the worst thing was definitely having to write thank-you notes. My mother, like all good Southern mamas, was a big believer in the handwritten thank-you, sent immediately. This applied not just to presents received, but also to favors, dinners or any other nicety. […]

What is a lease option to buy?

A lease option to buy is complicated, and I’ve only seen a few in my career. But real estate agents should be familiar with it in case clients ask. Here’s a broad stroke explanation: Let’s say Mr. Brown wants to buy Mr. Green’s house. Mr. Green wants a million dollars, but Mr. Brown doesn’t have […]

Become a Zillow power-user with these 5 tips

Odds are, if you’re a real estate agent, you already have a Zillow account. You probably even have a couple reviews and a few sold listings. But just as your Facebook page can sit idly and collect dust, and your LinkedIn bio can either draw in recruiters or detract them — it’s one thing to […]

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