SAN FRANCISCO — Let’s face it: articles about appraisals, mortgages and home inspections aren’t likely to go viral online. Mor Zucker So when Colorado real estate agent Mor Zucker considered her own social media strategy, she wanted to write something that she herself would want to read and share. She created a lifestyle blog, The […]
You just graduated from real estate school and are excited to begin your career. Your instructors have advised you to interview several companies to see what they can do for you in training, mentoring and guidance. All companies have the same tactic: tap into your “sphere.” You hear it all the time. The no. 1 […]
SAN FRANCISCO — A glistening envelope sliced open reveals a beautiful card featuring calligraphy, layers of color and a warm message. That moment can be delivered with a well-crafted invitation sent via snail mail. But a new company on the real estate scene — Modern Stamp — aims to emulate that entire experience with the […]
Have suggestions for products that you’d like to see reviewed by our real estate technology expert? Email Craig Rowe. Brokermint is a commission and transaction management software. Platforms: Browser; mobile-optimized Ideal for: Brokers in offices of every size Top selling points Superior user interface Exceptional ease of use Wide variety of CRM integrations Brokerage white […]
What’s most important when it comes to setting yourself up as a person of value? Why is it wrong to try to twist the prospect’s arm? Set yourself apart To succeed in luxury real estate, you have to have your own unique selling proposition that shows what makes you different. You have to bring so […]
Andrey Nokhrin A math degree is not the usual path to becoming a real estate broker, but Andrey Nokhrin is not your usual real estate CEO. The founder of FLIPT’s background in both real estate and high tech makes him uniquely positioned to both understand what real estate agents need and create tech that helps […]
Nextdoor, a private social network covering more than 150,000 neighborhoods in the U.S., has announced a real estate section and new ad product for real estate agents. The company is officially launching the offering, which Nextdoor has been testing for some time, in 10 markets to start: the greater Atlanta area, Austin, San Francisco Bay […]
SAN FRANCISCO — With $1.75 million in two years, Uber “completely changed the rules of strangers, internet, vehicle safety and meeting people,” noted Josh Team, Keller Williams’ chief information officer, on stage at Inman Connect San Francisco. Josh Team This year, $3.5 billion will be invested in real estate technology. “The idea that disruption is […]
SAN FRANCISCO — Who remembers radio ads, classifieds, Discman and phone booths? What about a time when clients came into your real estate office not knowing what’s for sale out there? Google’s Melinda Bennett reminded an audience of real estate agents, brokers and techies of such a time at this morning’s Tech Connect, part of […]
SAN FRANCISCO — When a lead reaches out to you at 2 a.m., how do you respond? In the past, you could set up an auto-responder with no interactivity, you could get out of bed and handle it yourself — or worse yet, you could do nothing and miss out on the lead entirely. But today, […]
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