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How to salvage missed lead gen opportunities with Facebook pixel

Has this ever happened to you? It’s a weeknight, and you’re sitting on the couch browsing through Amazon.com or your favorite online department store looking at clothes or the latest gizmo. You’re not really browsing because you’re not ready to buy anything — you’re just comparing prices, features, etc. via GIPHY Then, you get distracted. […]

6 ways ‘reality’ renovation TV shows can be misleading

You’re probably familiar with this scene on the TV: A young couple purchases a fixer-upper and wants to change the layout, the outdated features and a few other undesirable features the home has to offer. Within 30 to 60 minutes, you see this fixer-upper become transformed into something you would see on the front cover […]

How many Starbucks coffees would it take to cover a new home’s down payment?

How many Starbucks coffees would it take to pay for a down payment on a new home? Let’s use Alexandria, Virginia, as our example. According to Starbucks pricing, a Grande Starbucks Cappuccino costs $3.65. The Metropolitan Regional Information System (MRIS) and current market stats list the average sold price in Alexandria in June at $612,327; […]

Real Geeks acquired by Fidelity National Financial

Fidelity National Financial has agreed to acquire Real Geeks, a customer relationship management (CRM) and marketing system for real estate agents. The acquisition marks another step by Fidelity into real estate, coming after it purchased CINC (Commissions Inc.), a business platform for real estate teams, for a reported $250 million in 2016. Fidelity National Financial […]

How can brokerages save money and stay competitive?

Thad Wong, co-founder of @properties, says the biggest change happening for brokerages right now is a major movement toward reducing costs. The trick to doing that while still remaining competitive is to replace certain expenses with valuable, competitively priced technology. Brokerages that can’t make this change might be in danger of going out of business, […]

Meet Danielle Hale, realtor.com’s new chief economist

Danielle Hale Danielle Hale has been an economist researching the housing industry for almost a decade; she was incredibly helpful with shaping Inman’s deep dive on the home listing shortage earlier this year as the managing director of housing research for the National Association of Realtors (NAR). So it’s perfectly appropriate that she’ll be joining […]

Win and close more buyers with an exclusive mortgage product

Real estate agents far and wide know financing challenges can make or break a deal, even if they have a preapproved buyer ready and willing to make a purchase. Buyers, of course, face the biggest purchase of their lives when buying a home, and the list price isn’t the only thing they have to worry […]

Keys to building your real estate reputation

In the pre-digital age, marketing was straightforward: You placed an ad in the newspaper and sent out postcards. All marketing was physical. Enter the internet, which now dominates consumers’ attention as they toggle from their desktop to their smartphone, amid their daily life. Today’s marketing needs to reflect these new habits to be effective. The […]

10 universal sales truths: Learn them and succeed in any service industry

Real estate agents who know and heed the 10 universal sales truths will excel in any service industry. Those who don’t, on the other hand, will have a hard time making even the easiest of sales. If your real estate sales numbers are down or you want to take respectable sales numbers to the next […]

The art of written communication: E-Male vs. Fe-Mail

Men and women can have very distinct differences in how they communicate, especially via email. Understanding these differences and being intentional about how you choose to communicate minimizes misunderstandings while also increasing your effectiveness. It’s important to note that the communication style generalizations in this piece are not applicable to all men and women. I […]

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