Reposted with permission — show notes and credits here. Real estate agents help people buy, sell and lease their homes, but when do their services and responsibilities to the client end? A closing or a successfully sold property does not necessarily mean the agent’s job is done. Leigh Brown interviews Steve Weiss, a Realtor of 32 […]
Save My Spot 90% of prospects will research you before they call. Do you know what happens when someone Googles YOUR name? Join us for an interactive demo of Reach150, a simple tool you can set up in 10 minutes to automatically generate testimonials and build up — and control — your online reputation. Learn […]
A strategic Facebook Messenger advertising campaign can generate more homebuyer and seller leads and deliver them right to your smartphone. I’m going to walk you through each step in detail so that you can start generating new leads on autopilot. If you’re not running paid Facebook ads yet, this is a great campaign to start with […]
It’s been a whirlwind week here on the podcast as we’ve clearly “kicked the hornet’s nest!” The emails and comments are rolling in, and though they’ve been overwhelmingly positive and thankful, they are also riddled with fear and misunderstanding about what is happening in the marketplace. If you’ve missed our three previous shows on iBuyer/instant […]
Today’s world is digital. Consumers are inundated with digital devices, filled with social media, email campaigns and digital marketplaces. There is no breaking free from the World Wide Web — it’s part of even our most simple daily routines. When it comes to the web, though, there is one format of media that seems to […]
Last month’s announcement of Zillow Instant Offers has led to a lot of chatter (and some noticeable silence in the public realm) as real estate agents worry about whether technology will take away their jobs. In fact, the fear is so real that 32,000 industry professionals have signed a “Stop Zillow” petition. However, as history […]
Over more than a decade, Redfin has fought tooth and nail for a small fraction of market share — without turning a profit. Some analysts think the high-tech brokerage can quickly grow into a multibillion dollar company after its IPO, scheduled for July 28. But it’s far from clear whether the company can develop into anything […]
Have suggestions for products that you’d like to see reviewed by our real estate technology expert? Email Craig Rowe. Windly is a home search app that comes with a native electronic offer submission process. Platforms: iOS Ideal for: Agents who work only with buyers in fast-moving, competitive markets; agents looking to streamline buyer agency processes. […]
Between real estate agents, bloggers and HGTV, sellers are constantly hearing about the need to get creative to attract prospective buyers to their homes. Suggestions include filling the rooms with warm and inviting scents, providing the perfect lighting or playing up fun and interesting features. Another popular option is home staging, which involves arranging and […]
As Redfin gears up for an IPO, the high-tech brokerage has released a video presentation designed to coax investors into pouring more than $100 million into the company at a valuation of over $1 billion. The focus of the company’s IPO statement is on happy customer firsts, big profits later on — a feel-good IPO. The […]
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