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8 skills real estate agents need to reassess to stay on top of their game

Disruptors are everywhere. Machine learning and artificial intelligence are examples of innovation that will supposedly make real estate agents as obsolete as travel agents. Stories of futuristic technology coupled with bold predictions of agents disappearing in 20, 10 or five years are enough to worry even the most entrenched agents. But regardless of the hype, […]

Should real estate agents agree to host FSBO open houses?

Selling privately can be tempting for entrepreneurial sellers who believe it takes little effort to offload their rapidly appreciating home, and FSBO sales are perhaps even more tempting in these low inventory conditions, with homes flying off the market like hotcakes. Even so, according to the National Association of Realtors’ (NAR) 2016 Profile of Home […]

Fannie Mae to ease lending standards: What’s that mean for homebuyers?

On July 29, Fannie Mae will activate an update to “Desktop Underwriter,” the software that analyzes borrower applications and grants approval — “DU” in shorthand spoken with reverence or disgust throughout the industry. This update will make it easier for us to approve loans. You can hear the music already. “Easier? These idiots should be […]

Why aren’t homebuilders building more homes?

Housing markets all across the U.S. are suffering from serious shortages of homes for sale, and this isn’t expected to change in the foreseeable future. When I think about inventory levels and the fact that demand is clearly outstripping supply, it makes me question why homebuilders aren’t stepping up to the plate to meet all […]

Department of Housing and Urban Development offering $2 billion in homeless assistance grants

Homelessness is a problem for any community — and the social and financial consequences that stem from a sizable homeless population can impact lifestyles, standards of living and home values. Well, here’s some good news: A program that provides funding to state and local governments through the Department of Housing and Urban Development (HUD) for […]

Roofstock’s neighborhood ratings measure real estate investment risk

Neighborhood ratings can be tricky. Can you reduce a neighborhood to a number? To what extent is quality of life subjective? Roofstock, a website that lets investors find and purchase tenant-occupied single-family rental homes online, has taken a focused approach to the undertaking: It’s scoring neighborhoods based on their estimated risk level for real estate […]

Broker uses espionage tropes, animated postcards and more in memorable listing videos

Lyons, Colorado, is a town about an hour northwest of Denver and about half an hour outside of Boulder — which makes it an ideal place to buy a home for anyone who works in the big city but wants to “get away from it all” every day. So when real estate broker Laura Levy […]

Are you ready to make your real estate video debut at ICSF?

Hey you! Yeah you, the expert real estate agent who pores over local markets; the professional who knows exactly how to get people to show up to an open house; the motivated Realtor who has found the perfect combination of door-knocking and cold-calling; the local socialite who eats, sleeps and breathes real estate in their […]

How to use technology to make the world a better place

Jessica Hansen, the global engagement manger at Kiva, has dedicated her life to helping others. Hansen worked with refugees for over 10 years through organizations like UNHCR, the International Rescue Committee and Mercy Corps, helping to empower woman and girls and provide access to safety and education for refugees. Prior to joining Kiva, she worked […]

Content marketing: The best tool an agent has to build a reputation

Wouldn’t it be great if you could cut down on advertising and spend more time actually engaging with potential homebuyers and sellers? Marketing experts in real estate and other industries are increasingly using content marketing to win more customers. If you’re a real estate agent who’s invested in a killer website, here’s how you can […]

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