There are some occasions in which it’s appropriate to wear a name tag. If you’re going to a national event or a local chamber meeting — yes! But should real estate agents wear name tags on the daily? The question is: Does it increase your chances of getting business? Everyone is a possible client, so […]
Have suggestions for products that you’d like to see reviewed by our real estate technology expert? Email Craig Rowe. MoveEasy is a comprehensive move management platform for agents to provide to clients via white labeling or referral. Platforms: Browser; companion app Ideal for: All agents who assist clients with moving decisions and home services vendors […]
In part one of our podcast series on how to compete with iBuyers, we established that Zillow’s Instant Offers, OfferPad, Opendoor and other companies that have an instant offer program model have proven to work and are here to stay. And it’s a waste of our precious time to fight them in this free market society. https://www.blogtalkradio.com/realestatecoaching/2017/07/14/outsmart-instant-offers-with-your-own-killer-io-program-part-2.mp3 […]
When the rate of homeownership is at a 50-year low, but people of all ages and ethnic backgrounds continue to say that owning a home is part of their American dream, it’s no wonder that real estate agents and brokers have questions about the future of homeownership. Mark Fleming and Odeta Kushi, economists at First […]
You’ve probably heard the phrase “net neutrality” by now — but do you know how the concept (or its disappearance) could affect your real estate business? In June, the National Association of Realtors (NAR) joined a coalition of businesses and public interest groups working to preserve rules surrounding the Open Internet, also known as net […]
Convert more real estate leads, earn more commissions and grow your business with a few simple adjustments to your email marketing practices. Steve Jolly, an agent who has perfected the art of email marketing, can explain how. In this post, we’ll explore a few of the ways Jolly writes engaging emails with high conversion rates. […]
For over 40 years, real estate franchisor ERA has formally promised thousands of homeowners that it would buy their homes if the brokerage’s agents failed to sell the properties on the open market. But not once during the last 15 years or so has ERA had to bite the bullet, said ERA CEO Sue Yannaccone. […]
Between the opportunities for authentic video, crazy filters, targeted geofilters — and now Snap Maps — Snapchat is where it’s at, just ask any millennial (or anyone trying to market to millennials). But the platform has grown beyond that niche usage among the most obvious demographic. Indeed, there are 3 billion snaps sent every day. In North […]
There are a lot of real estate agents who do not hire professional photographers. Peter Lorimer of PLG Estates doesn’t agree. Here are his thoughts on why you absolutely must use a professional photographer for your listing photos. Ten years ago, when the internet was just starting to be used in real estate, photographs didn’t […]
Nestled in the cliffs of Lake Tahoe’s glistening north shore is Crystal Pointe, a 5.14-acre legacy estate boasting 16,232 square feet of living space that includes the main residence, beach house, guesthouse and caretaker’s apartment. This hillside haven is sprawled across 525 feet of Tahoe’s scenic lakefront and features two glass funiculars, eight bedrooms and […]
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