Snapchat is often characterized as a social media platform. That’s sort of accurate — Snapchat is first and foremost a messaging platform like, Facebook Messenger or WeChat, that happens to have a very social component to it. The parent company, Snap, Inc. has defined itself as a camera business stating that it believes that “reinventing the […]
Reposted with permission — show notes and credits here. Chase after your seller’s dog running down the street, or show the home to potential buyers? No one really thinks they’ll ever have to make this choice with the exception of today’s guest, Chris Donaldson. Leigh Brown is a full-time residential Realtor, speaker, coach and smartass. […]
Tallahassee, Fla. (July 17, 2017) – Inman® announced 12 additional companies that will be sponsoring Inman Connect San Francisco, Aug. 7-11, 2017. Inman Connect is a week-long event that will drive more than 4,000 real estate professionals to suit up for change in the industry. Featuring critical, inspiring keynotes from Platon — world-renowned, award-winning photographer […]
After weeks of listening to the backlash against Zillow Instant Offers, we figured, if you can’t beat ’em, join ’em! In this multi-part series, we’re going to unpack the realities of instant offer programs and show you all the opportunities you’re missing out on by getting swept up in the drama. If this is where […]
Summer is finally here after what seemed like an eternity of cold, but just like the median sale price of a Manhattan condo, temperatures are rising. Real estate agents all over the country are faced with the challenge of looking cool, calm and collected, even when feeling like we’re toeing the equator. So, what should […]
Foreign buyers and recent immigrants have spent a record-breaking $150.3 billion on U.S. residential real estate, and that only accounts for purchases made from April 2016 to March 2017, according to the National Association of Realtors’ (NAR) 2017 Profile of International Activity in U.S. Residential Real Estate. This is a 49 percent year-over-year increase from […]
Last week, we discussed the DISC personality types. Now I am going to share a very simple principal that speaks to the psychology of a cold call. Do you remember when you were 8 years old? We never had stress; we were never tired. We could go to bed 2 a.m., wake up at 7 a.m. […]
Real estate brokers and agents have a plethora of CRMs to choose from, and even more website providers. But before you switch, make sure the change-up won’t leave your contacts and data wafting in the wind without the features they’ve come to know and love in your current systems. As a small business, the cost […]
The sellers have decluttered, painted, made repairs and spiffed up the landscaping. The curb appeal is at its best. After the long process of getting the home listed, the for sale sign is up. Now what? Here are 11 things you should always tell your sellers to do once the for sale sign is in […]
Effective branding is at the heart of virtually every successful business, yet it is a rarity in the real estate industry. If you’re branding your business with your name, it may be time to take a different tack. Over my 30-plus years in the industry, I’ve been affiliated with several of the major brands in […]
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