Please wait as we prepare your PDF file ....

Mission Chronicle Blog

Search Blog

our goal is to help you stay informed by providing timely and interesting articles.

Why switching websites is more costly than you think

07/17/2017

Download PDF

Real estate brokers and agents have a plethora of CRMs to choose from, and even more website providers. But before you switch, make sure the change-up won’t leave your contacts and data wafting in the wind without the features they’ve come to know and love in your current systems.

As a small business, the cost of software and operations is always top of mind. Many of us hear about cheaper, more affordable options all the time. A tech switch is frequently tempting, but it comes with hidden costs. In this article, I want to focus on the impact of switching websites, particularly websites that include a CRM and other services such as lead generation.

Whatever the reason for the switch, many of us don’t consider the end user — homebuyers and sellers. We like to think about how the site will make our work lives easier, but fail to properly consider the bread and butter of our business: our leads and clients.

Your users become accustomed to your technology and the relationship it fosters. For example, if your website automatically emails your buyers lists of homes they may be interested in and if your new website doesn’t, you may lose subscribers who like the feature.

Also, you may lose the data and information your CRM-website tool created for your contacts in the transition to the new system. This effectively disables the email alerts from the previous site and breaks the connection with a lead or client.

When leads revisit the broker or agent’s website, they see things are different and consider jumping ship to another real estate professional. This is one way to easily lose a client.

Next time you consider switching website providers, think about the impact it might have on your clients. Does the new website convert visitors effectively? Does it keep them engaged over time?

The last thing you want to do is spend thousands to build a lead pipeline based on your website, and then make a transition and lose the data and the relationships your website fosters. You want contacts continually engaged with you via your smart website-CRM system, so when they decide to buy (or sell), they think of you first.

BoomTown is a real estate platform designed to help you grow your business. We do this by creating opportunities that turn into closings. Our focus is on measurable success, which is why we provide world-class CRM technology, lead generation, consumer-facing websites and success management. Visit BoomTown for more information.

Source: click here

Read More

INSPIRED, INTELLIGENT, INSIGHTFULL

STAY INFORMED WITH TIMELY AND INTERESTING ARTICLES FROM OUR BLOG, MISSION CHRONICLE. OUR ASPIRATION IS TO PROVIDE REALTORS AND OTHER REAL ESTATE INDUSTRY PROFESSIONALS WITH EXCEPTIONAL RESOURCES AND SHARE OUR KNOWLEDGE TO PROPEL YOU TO YOUR GOALS.

  • Becoming an effective real estate mentor

    Experienced luxury agents make amazing mentors since they’ve spent decades delighting clients and ...

  • Need print and social media marketing fast? Enter CoVault

    Have suggestions for products that you’d like to see reviewed by our real estate technology ex...

  • What ‘being the best’ means to 5 agents

    Luxury homes and affluent clients require service that is second to none. If you’ve asked yourself...

  • NestEgg cracks the code for small landlords and the agents who help them

    Have suggestions for products that you’d like to see reviewed by our real estate technology ex...

  • How 3 agents have leveraged a referral network to sell homes

    Marketing by word-of-mouth is seen as a nice-to-have in most industries. But in luxury real estate, ...

  • LeadJolt plugs into the power of Facebook lead gen

    Have suggestions for products that you’d like to see reviewed by our real estate technology ex...

  • Finding the perfect home for an unconventional client

    Have you ever had a client request the highest, most panoramic property in the area so they can maxi...

  • Showing app Entro has potential — but should address agent safety

    Have suggestions for products that you’d like to see reviewed by our real estate technology ex...

  • Dreaming of your brokerage being on the big screen? Try ITESMEDIA

    Have suggestions for products that you’d like to see reviewed by our real estate technology ex...

  • Virtual tour success stories: How 4 agents used visuals to make the sale

    Can luxury properties be sold without a client site visit? The upsurge in virtual viewings this past...

January 2021
Mon Tue Wed Thu Fri Sat Sun
 123
45678910
11121314151617
18192021222324
25262728293031

  • Polls

    What information you are looking for?

    View Results

    Loading ... Loading ...
  • Last month Results

    How Is My Site?

    • Good (100%, 3 Votes)
    • Excellent (0%, 0 Votes)
    • Bad (0%, 0 Votes)
    • Can Be Improved (0%, 0 Votes)
    • No Comments (0%, 0 Votes)

    Total Voters: 3

    Vote

    Loading ... Loading ...