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Contributing with Inman: How to become a leading voice in the industry

It’s the third year of our Inman contributor program, and we have grown and changed upon reader demand to continue to be the epicenter of real estate news and insightful discussion. We have listened to your feedback and adjusted our program to a mostly agent- and broker-centric perspective this past year. We’ve also created a […]

4 steps to content marketing that will grow your real estate business

So, you’re a real estate agent in today’s market. You have a website that’s supposed to help you get more clients. But no one’s visiting. Looking for a new way to get more people to your site and convert them into leads? Then you’re in the right place. How are you currently getting traffic to […]

How to attract the best agents in your market with great leadership

Attract the best agents in your market by mastering leadership principles and employing the management practices people respect most. Recent guest Hans Finzel, author of Top Ten Ways to Be a Great Leader, shared many of these principles and practices during his interview with Pat Hiban. Keep reading for a few of the highlights that […]

Unfriended? 5 of the biggest blunders agents are making on Facebook

Did you know you could be killing your engagement with what you are sharing, posting or not posting? Make the most of your organic social media marketing with these key pointers. 1. Not sticking to the basics (think elementary school)  Realtor Houston Shelley said that her biggest pet peeve from other agents is the lack of […]

Should you start your own brokerage?

Peter Lorimer of PLG Estates weighs the pros and cons of starting a brokerage and explains when you know it’s right for you. Naturally, I’m biased because I started a brokerage … but let’s talk this out. I used to think all you needed was a broker’s license, some insurance and a few other things to […]

Pillow launches short-term rental management platform for landlords, tenants

While reportedly half of short-term rentals are in apartment buildings, many, if not most of these units, run afoul of some rule or another. Armed with an additional $13.5 million in funding, Pillow, a short-term rental management service, has released a platform to help landlords and tenants walk the line — while milking units for […]

What real estate agents should know about prospecting in a low-inventory world

DENVER — “You might have heard pot is legal here, and that has really accentuated our low inventory situation.” That’s how Stacie Perrault Staub, broker-owner at West + Main Homes in Denver, opened up her joint session with Greg Eckler (broker-owner at Denver Realty Experts) at the Real Estate Webmasters Summit on Friday afternoon. “Our […]

Bungalow, Cottage or Colonial? The agent’s architectural house styles cheat sheet (part 2)

Ranch, Craftsman, Cape Cod, Shotgun, Tudor, Victorian, Art Deco, Mediterranean and Contemporary — they are all featured in part one of the agent’s architectural house styles cheat sheet. But there are a number of other designs that are equally popular, as one reader reminded everyone with her comment: “What? No Colonial?!” Here’s how to identify some of […]

Becoming the real estate referral matchmaker in your area: A guide

DENVER –“I don’t talk about real estate very much at all, but I do generate a lot of business from the internet,” Marguerite Giguere said today at the Real Estate Webmasters Summit. How? The Windermere agent and active blogger and podcaster discussed how she uses her website to both educate visitors and generate business. “We […]

Zillow mania: $1.7B value boost, 27K haters

Though it feels like a lifetime of cacophony, today marks the one-month anniversary of Zillow’s controversial Instant Offers program, which connects homesellers with investor bids alongside comparative market analyses (CMAs) from participating Zillow Premier Agents (ZPAs). What have we learned? Since the launch 30 days ago, Zillow shareholders enjoyed a nearly 20 percent hike in […]

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