Dawn Perry, a seasoned marketing leader, has moved into an executive role as Senior Vice President of Marketing for ERA Real Estate (PRNewsfoto/ERA Real Estate) Dawn Perry has quite the resume. A certified master chef (vis-a-vis the French Culinary Institute), she also ran a Little Gym franchise for four years, launched the first customer loyalty […]
Scott Shapiro knows the secret to getting the attention of millennial buyers. As a senior client partner at Facebook, he works with Fortune 500 clients in the financial services vertical. Shapiro excels at helping companies develop killer marketing strategies for Facebook and Instagram that will drive key performance indicators (KPI) through the roof. Facebook and […]
If you are considering investing in real estate while maintaining a full time job, don’t fret. You are not alone. In fact, when scouring the internet for blog posts, forums, and articles regarding how to get involved with real estate, you will find that many top investors got their start exactly the same way. If […]
As a brokerage executive, it’s your job to know everything about your business: consumers, agents, listings, the market. This intelligence is the life-blood that enables your organization to drive more transactions, recruit more effectively and improve your strategic position. So let’s test this: How many active listings does your brokerage have today? You probably answered […]
Keeping up with social media can be overwhelming, so I’ve developed what I call the “Holy Grail” of Facebook and LinkedIn, specifically, to make it easier for you. Whether you use these platforms sparingly or on a regular basis, these five tips will get your pages seen. 1. Genuinely believe you have something to offer […]
Have suggestions for products that you’d like to see reviewed by our real estate technology expert? Email Craig Rowe. Investorist is an international new construction marketplace and transaction management tool. Platforms: Browser-based; mobile-optimized Ideal for: Agents who work with international buyers, new developments and high-rise builders. Top selling points Targeted specifically at new construction Excellent […]
Email marketing is one of the most effective marketing methods for building brand awareness, staying top of mind and consistently converting leads. Unfortunately, it’s also one of the most mismanaged marketing methods used by real estate agents. More often than not, the agents who fail at email marketing do so because they don’t put enough thought […]
Raj Qsar is the principal/owner of The Boutique Real Estate Group and spends much of his time traveling to far flung destinations educating those in the real estate industry on the finer points of effectively using technology and social media. The Southern California-based influencer will take the stage during Inman’s Indie Broker Summit on Monday, August 7 to address […]
Much ado has been made about the fact that the top leadership positions in real estate are primarily held by men. Could it be that women are deciding to create their businesses in a way that suits them rather than trying to fight it out in the boardroom for a limited number of seats at […]
Hordes of angry Realtors have called on the National Association of Realtors to come out swinging against Zillow Instant Offers, the pilot program that lets consumers request quick offers from investors. In response, the trade group has started disparaging Zillow Instant Offers, emphasizing its continued support of realtor.com and doubling-down on its mission to broadcast […]
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COVERAGE AREA: Atascosa, Bandera, Bexar, Chambers, Comal, De Witt, Dimmit, Frio, Gonzales, Guadalupe, Karnes, Kendall, Kinney, La Salle, Live Oak, McMullen, Medina, Uvalde, Wilson, Webb, Zavala, Zapata
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