If you’re a real estate agent who likes to bullshit clients, I’ve got news for you: They see right through it. There’s no better way to comfort concerned clients than by being completely honest with them. Are your buyers worried they might have spent too much? Did those first great offers make your sellers feel like […]
Co-written with Lynn Wheeler. Yep, it’s that time of year again: The time when you’re running crazy with your hair on fire and your phone melting in your hands; when you need six more hours in the day to get everything done; when you’re juggling multiple offers, crazy appraisals and horrifying inspection reports. It’s that time […]
Sean Becker came to Portland, Oregon’s South Waterfront area in 2004 when it was a “blank slate of raw ground.” Today, it’s where his growing indie brokerage has established deep roots. Sean Becker In his first venture 13 years ago, he came with Realty Trust Group, which had an office there for four years. No one […]
Have suggestions for products that you’d like to see reviewed by our real estate technology expert? Email Craig Rowe. Arti is an interactive listing oversight and transaction management solution. Platforms: Browser-based; mobile-optimized Ideal for: Brokers within ERA offices and their customers Top selling points Agent-developed Highly transparent for client Text-based updates, oversight Marketing features Top […]
When President Donald Trump released his tax reform plan in April, everyone was scrambling to figure out if it was good, bad or neutral. It’s not an easy question to parse — we all have different household configurations with different incomes and living situations, so trying to figure out who’s spending more and less requires […]
We’ll add more market news briefs throughout the day. Check back to read the latest. Most recent market news Thursday, May 18 Freddie Mac’s Primary Mortgage Market Survey 30-year fixed-rate mortgage (FRM) averaged 4.02 percent with an average 0.5 point for the week ending May 18, 2017, down from last week when it averaged 4.05 […]
Red Oak Realty agent Simon Black started his Saturday open house for a trendy loft-style apartment in the San Francisco Bay Area with a troubling surprise. The 140-unit condo development across the road, 3800 San Pablo Ave in Emeryville, had been on fire since the early hours of the morning. The heat emanating from it had cracked […]
The very best real estate agents make success look easy — but anybody who’s tried to do the job knows that it’s anything but. Those top agents are handling objections, managing Facebook campaigns, exploring new social media platforms and dreaming up the next big out-of-the-box marketing scheme, and they’re doing it all with panache. It isn’t […]
Getting objections from prospects, leads and clients in real estate is par for the course. But do these scenarios still make you panic? With consumers more reachable than ever and therefore bombarded with communication from all angles, the top real estate professionals have found ways to stay calm, respond thoughtfully and leave a lasting impression. […]
Coldwell Banker has launched “Storytelling,” its latest campaign to introduce the company’s three-product technology suite to consumers. This comes on the heels of “Somebody To Love,” one of Coldwell Banker’s highest rated ad campaigns ever. The campaign consists of three spots that highlight three of the company’s trademark offerings — the smart home staging kit, CBx […]
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