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Top 10 reasons your Facebook ads aren’t generating real estate leads

Over the last few years, there seems to persist the lingering idea that you can lay on the beach with your laptop and make thousands per day. While it’s a possibility in the internet age, online business generation takes hard work, creative thinking, money and luck. And as this daydream pertains to Facebook advertising, you’re […]

7 features that distinguish Zillow Group’s RealEstate.com

After teasing the venture in March, Zillow Group has launched RealEstate.com, a listing portal that targets millennial home shoppers. The site offers a laboratory for Zillow Group to test new search features, while revealing the real estate giant’s view of the data that matter most to the latest crop of homebuyers. Here are seven nifty features that set the site apart. […]

How to put your listing lead generation strategy on steroids

Do you know what the No. 1 listing lead generation strategy is that works better than Facebook ads, SEO or anything else you can do? Almost everyone uses it, but now you can turn it into an even more effective tool no matter how you prospect. I recently interviewed Christine Lee, the founder and CEO […]

9 tips that’ll make the hassle of moving easier on your clients

“Moving is easy — packing and loading, that’s the easy part. It’s everything else that’s the hassle,” said a good friend of mine, Lakelan Fennel of Nilson Van and Storage in South Carolina. He’s so right. It’s everything else — the planning, the coordination, the booking, the buying, the time. It takes so much time […]

Trump tax plan update: A boon for real estate agents?

President Trump’s first 100 days came and went without a signature piece of legislation, despite promises to the contrary. One of Trump’s campaign pillars was tax code reform — making the code simpler to navigate and cutting rates for both individuals and businesses, which his administration believes will spur massive economic growth. In my previous […]

3 easy steps to make next year’s taxes stress free

If you’re emerging from this tax season exhausted by corralling and organizing receipts, guessing your car mileage and wondering whether you took full advantage of the deductions available to you, it might be time to upgrade your financial management process. Why? Well, for starters, you’ll have more time to spend with clients (and thus make […]

Advice from a millennial Realtor on how to reach millennial buyers

Want to get a piece of the fastest growing buyer segment in the market today? Here’s how to reach millennial buyers. It’s easier than you think. As a millennial, a real estate agent and a marketer, I believe I have some authority on the subject matter of attracting millennial buyers. I’ve seen countless real estate […]

Crazy Sh*t In Real Estate Episode 29: Listen all of y’all, it’s a sabotage

Reposted with permission — show notes and credits available here. Real estate sabotage? Yeah, it’s a real thing, just ask today’s guest, Joslyn Solomon. She tells us about the time she was trying to get a property sold but kept encountering hostile neighbors — neighbors who used bees, Rottweilers and live animal traps to make […]

Web4Realty making solid case to be your next website provider

homeHave suggestions for products that you’d like to see reviewed by our real estate technology expert? Email Craig Rowe. Web4Realty is a website-building solution for real estate agents. Platforms: Browser-based; sites are mobile-optimized Ideal for: Agents, teams and brokerages looking to build a new or refresh a current site Top selling points Not template-based Highly […]

Concierge Auctions expands reach to China

Real estate auction company Concierge Auctions is expanding its reach to China, a response to the increasing participation from Chinese buyers during auctions based elsewhere. “Sellers are attracted to the depth and reach of our database, and our ability to bring an extraordinary level of focus to every property we represent. On the heels of our […]

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