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Why the saying ‘buyers are liars’ isn’t for me

The very first time I heard the expression “buyers are liars” was shortly after I started working as Realtor. I was annoyingly surprised that someone would actually say that. So cynical. Buyers aren’t liars, they just know what they like — or so I thought.Then I started working with buyers.One set of buyers told me emphatically, […]

Should you join a real estate team? Dueling perspectives

Teams have become a permanent fixture in today’s sophisticated real estate environment, and proponents argue that they can give agents the best of both worlds: Work-life balance and top producer status.Moreover, it can provide new agents the opportunity to pay their dues and learn the ropes before clients trust them with a deal that could forever […]

What exactly is a full-service real estate brokerage?

In this video, Peter Lorimer of PLG Estates defines a full-service real estate brokerage. A full-service brokerage is one that will take the listing, take care of all of the marketing and handle all of the legal aspects. So with a full-service brokerage, you have the skills of an agent, both digital and paper marketing, and […]

Realtor.com expands 3-D Matterport home tour integration to desktop website

Want a realtor.com listing to pop out?Add a 3-D tour from Matterport.Realtor.com has expanded Matterport tour integration to its desktop website after announcing a similar integration for its iOS app in late March.Listings with the tours are marked with a “3D View” badge in the property search results, a label that makes them stand out from other properties and may […]

Survey: What makes a winning listing presentation?

The listing presentation is your chance to prove you’re the one. The one who knows every nook and cranny of a seller’s market. The one with the right price and the stats to back it up. The one whose marketing plan sparkles with the shining hope of a deal done. Because to sell a house, […]

3 real estate industry tips from a brand and reputation guru

Your online reputation starts offline, says brand strategist Laura Monroe. Old-school word of mouth, particularly among your peers, still shapes your public image and the foundation for the industry relationships you build…. Source: click here

NYT’s real estate section puts 3-D home tours front and center on property listings

Property search sites that support 3-D home tours generally give the tours a secondary position on listings, choosing to feature property photos most prominently.But the New York Times is placing the tours front and center on listings in its online real estate section. The decision underscores growing industry confidence in the power of 3-D marketing, coming shortly after realtor.com integrated 3-D tours […]

Inman announces agenda for Connect San Francisco 2017

The agenda for Inman Connect San Francisco, which includes more than 150-plus sessions covering the most timely, thought-provoking and informative topics in real estate, is now live. There’s plenty of fodder for everyone — agents, brokers, marketers and tech executives alike. During the week-long event, August 7-11, attendees will gain insights into the trends taking over the industry and get […]

Real estate industry, the choice is yours: Opportunity or train wreck

In Northern New Jersey’s quaint town of Madison, Realogy runs its global real estate operation in a nondescript suburban business park. Located at 175 Park Ave, the 15-acre facility offers its employees ample outdoor parking with VIP underground spaces for its executives.Employees and guests, who enter through a spacious and pristine lobby, are greeted by […]

The barn that would make Old MacDonald jealous

Old MacDonald had a farm, and on that farm, he had a home theater, heated saltwater pool and luxurious guest house. Sounds a bit different from the old nursery rhyme, huh? One of the most popular listings on realtor.com this week is a 6,018 square-foot barn situated on 16 acres of lush fields and pastures […]

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