Real estate farming with Facebook can be a great way to pull in new clients, but it isn’t as easy as some would have you believe. In fact, it can take months before your efforts on Facebook start to pay off. Regardless, when your client pool starts to grow without having to spend additional money […]
Realtor and marketing coordinator Jay Luebke didn’t waste any time getting his real estate license at the age of 18. Now that he has a few industry years under his belt, he shares how he got to this point and the key to getting clients to trust a young face with the heftiest financial transaction of […]
Have you ever wondered what it would take to have your real estate business filled with clients who appreciate you, are fun to work with and who regularly send you referrals? The process is much easier than you might think.You probably have heard of the Law of Attraction, but do you know how to apply […]
Have suggestions for products that you’d like to see reviewed by our real estate technology expert? Email Craig Rowe.Relola, the public networking platform that encourages agents to share listing and marketing insights with colleagues and home shoppers, is set to launch a major new feature.The company’s “Reloladex” is a service provider recommendation tool, or in […]
The adage is that for real estate the three most important words are location, location, location. Right now, the three most important words might be inventory, inventory, inventory. In the wake of the housing crisis, inventory has become an ongoing issue for a confluence of factors: Homeowners didn’t have a lot of equity, potential sellers […]
In this monthly column, Anthony Askowitz will explore a hypothetical Miami real estate situation from both sides of the broker/agent dynamic. A successful agent has a solid track record selling mid-market homes but feels ready to tackle luxury-level properties. Agent perspective Like most people making their start in real estate, I began my career selling […]
We’ll add more market news briefs throughout the day. Check back to read the latest. Freddie Mac’s Primary Mortgage Market Survey 30-year fixed-rate mortgage (FRM) averaged 4.23 percent with an average 0.5 point for the week ending Source: Freddie Mac March 23, 2017, down from last week when it averaged 4.30 percent. A year ago […]
With today’s online-first consumer marketplace, Realtors must be as savvy with technology and marketing as ever to rise above their competition. Especially with the influx of millennials entering the real estate market, creating and maintaining a captivating online presence is a must. Advertising through Google AdWords makes it possible for any agent to harness the […]
What would you do if you had an open house scheduled, but hours before it’s supposed to start, you show up to find the place littered with empty beer bottles and naked people from a Halloween house party thrown the night before? Paula Clark can tell you what she did in that situation during this […]
Most real estate agents are pretty savvy these days when it comes to using technology in selling homes. Online marketing, text response systems and apps meant for agents can all help them reach the right buyers for their listings.But what about technology that actually resides in your listings? With the increasing availability of smart home […]
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