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Ikea rebuilds rooms from ‘Friends,’ ‘Simpsons’ and ‘Stranger Things’

A new Ikea campaign recreates the living rooms of three iconic TV shows with furniture that can be bought in its stores. Courtesy of Ikea Titled “Real Life Series,” the Ikea United Arab Emirates campaign features living rooms from Friends, The Simpsons and Stranger Things. Each room is created with furniture and accessories from the Ikea catalog. […]

Property management startup Home365 launches in Las Vegas

The Bay Area-based startup offers full-service management for property owners at a single fee determined by an algorithm. Source: click here

Vacasa takes over management of 85 properties in Washington

Sea to Sky is based in Seattle and currently manages 85 properties, all of which Vacasa will take over. Michelle Acquavella founded Sea to Sky in 2003, but told Inman that she ultimately decided to sell. Source: click here

What professionals make the best recruits (and how to find them)

While most people vacation during the summertime, right now is the best time of year to recruit some of the most dependable and profitable agents you can hire. Who are those people? Find out here. Source: click here

How market share is creating competitive superpowers in real estate

Explosive growth is on the horizon for the brokerage — or group of brokerages — that cracks the market-share code first. Source: click here

5 local ways to compete with big tech

No matter what digital tools you use, you’re probably not keeping up with the big-boy-backed tech. But there are some things that we “smaller guys” on the ground can do that these major players can’t. It’s time to focus on community building. Here’s how to get started. Source: click here

Use artificial intelligence to improve your lead conversion rate

Today’s real estate agents face enormous obstacles to maintain a consistent revenue stream — market dynamics and growing competition from other agents and digital alternatives are a constant threat. RAP Success Systems (RAPSS) simplifies and reduces the agent’s workload, providing immediate access to essential database management resources. With all the technology choices out there, it’s […]

Create new inventory overnight. Here’s how.

Ask most Realtors about their market and they’ll tell you inventory is extremely limited. Even with a market correction on the horizon, there just aren’t enough homes on the market. The same is true here in my market in Colorado. But at YourWayHome, we’ve created a successful strategy to help our agents add to inventory, […]

Open houses lacking impact? How 4 agents got creative.

First impressions are also lasting impressions. That’s why it’s so important for agents to think outside the box when it comes to open houses. From promotion to presentation, you need to make an impact on prospective buyers that resonates long after they leave. So for inspiration for making your next open house one-of-a-kind, look no […]

How to optimize your Google business profile

That search term has grown 92% year-over-year. Search terms like these will continue to grow as more people turn to Google for their real estate search. In fact, Google connects consumers to home buying and selling information 20+ million times per month. Agents have a variety of tools available to help them get a piece […]

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