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Introverted? 4 tips for marketing without picking up the phone

From one introvert to another, how can you market yourself to your database without resorting to extroverted tactics like cold calling, door-knocking or popping-by? Try these simple strategies. Source: click here

Dear Marketing Mastermind: How can media make you the go-to local expert?

In this monthly advice column, the Marketing Mastermind answers three burning questions. This month’s topic: leveraging the media. Find out how effective media outreach can make you the bonafide real estate aficionado in your area from PR expert Christina Daves. Source: click here

74% of renters would forgo medical care to make rent

An online survey conducted by Wakefield Research — said to be the first to examine the link between high rents and the ability to pay medical bills — found that more than half of all renters delay seeking medical care because they can’t afford it after paying such high rental costs. Source: click here

Real estate has no clear strategy for addressing climate change risks

Climate change poses significant threats to properties across the U.S., increasing the likelihood of damaging fires and flooding, as numerous scientific studies in recent years have found. But the real estate industry has been slow to adopt standards to deal with the rising threat, according to a study published this week by the Urban Land Institute, […]

Man used stun gun on real estate agent during open house: Police

A man was arrested after shooting a female real estate agent with a stun gun during an open house in an attempt to sexually assault her, Illinois police say. The agent, whose name is being kept private by the police, was showing an open house in the Chicago suburb of Tinley Park on Sunday afternoon. […]

Meet the lawyer suing to change buyer’s agent commissions forever

Benjamin Brown, a co-chair of Cohen Milstein’s antitrust practice group, is a lawyer whose tenacity the real estate industry may come to know well. Source: click here

Attention, agents: Opendoor launches new referrals program

Opendoor introduced on Tuesday a new program to refer clients outside of the company’s buy parameters to partner real estate agents.  Source: click here

The average homeowner spends $21,000 just to sell a home: Zillow

Selling a home will set the average homeowner back $20,851 — most of it in taxes and agent commissions. A new analysis by Zillow and Thumbtack, an online home improvement marketplace, reveals that more than two-thirds of those costs, or $14,281, go toward transfer and sales taxes as well as agent commissions, according to the […]

Get tongue-tied when making videos? Try Teleprompt.me

Never again record your marketing videos with a loss of words or an endless ramble. Teleprompt.me is a free tool to help you shine on your videos like a pro. Source: click here

Zillow hires Glassdoor vet as new corporate relations officer

Zillow Group has hired Dawn Lyon, a former Glassdoor executive and longtime Zillow consultant, to serve as its new chief corporate relations officer. Dawn Lyon | Photo credit: LyonSHARE Lyon will oversee the company’s corporate communications, government and community relations and investor relations, according to an announcement Tuesday. She will report to Zillow Group CEO Rich […]

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