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WATCH: Getting sellers to price right in a new market

For many real estate agents, the price-setting conversation is one of the hardest they have with sellers, but it doesn’t have to be. As the market changes, it will be even more crucial to put in the work before the conversation happens. Watch this video to find out exactly how to handle these seemingly dicey […]

Frank Lloyd Wright’s prairie cabin can be yours for $1.2M

One more Frank Lloyd Wright property has hit the market in recent months — this time, a Prairie-style home just outside Chicago for $1.2 million. The property, which is known by historians as the W. Irving Clark House and designed in the early years of Wright’s career, has iconic Victorian-style hardwood floors and Prairie woodwork. […]

Zillow airs first iBuyer ads, touts name recognition

Online real estate giant Zillow has begun airing its first-ever iBuyer TV ads, which lean heavily into the company’s widespread name recognition and play up the program’s ease of use. Two of the ads, which tout Zillow’s ever-expanding Offers program, argue that getting a quick cash offer on a home is easier than cooking unicorn pancakes or fashioning […]

Popular YouTuber agent facing criminal charges for video antics

An agent with a large social media following is now facing criminal charges for a stunt that involved dressing up like an elf and allegedly running through the office of a prominent real estate investor. Source: click here

New-home sales up slightly

New-home sales in the U.S. rose 3.7 percent in December, marking the third month of growth, according to the latest residential sales report from the Census Bureau and the Department of Housing and Urban Development (HUD). But while single-family home sales have been rising since the fall, there were still fewer of them than there were a year […]

How to sell like Ryan Serhant

Ever wonder what a day in the life of a Million Dollar Lister is like? Ryan Serhant details his day as well as his start in real estate and on television. He also gives his top advice for up-and-coming agents on winning new clients, providing unrivaled service and more. Source: click here

Sotheby’s consolidates leadership under brokerage CEO Philip White

Fresh on the heels of a record-setting year, Sotheby’s International Realty announced Tuesday plans to consolidate the franchise and company-owned businesses under a single umbrella. Source: click here

WATCH: The tech that powers agent success

Many brokerages are touting their proprietary tech offerings as a competitive advantage, but what technologies are the real must-haves? Strip away the hyperbole and drill down to the nitty gritty in this Inman Connect New York video. Source: click here

NAR hires new communications and creative content leaders

The National Association of Realtors is welcoming two new vice presidents, Martill Williams and Susan Welter, into its fold. Source: click here

Want to be a local expert? Try LiveBy’s unique brand of marketing

The local web content provider thrived behind the scenes with brokerage and software partnerships, but now it’s emerging to serve the greater agent market and help real estate agents become the local voice by offering data-driven content marketing models. Source: click here

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