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LionDesk’s suite of tools now available to CRMLS members

As part of the ongoing effort to serve its 96,000 members, California Regional MLS (CRMLS), the nation’s largest MLS, has established a relationship with LionDesk, a popular customer relationship platform for real estate agents. Source: click here

RE/MAX partnership gives agents discounts on really fancy cards

It’s a question agents everywhere struggle with: How do you make sure you stay on clients’ minds over time without pestering or annoying them? Now, a new partnership offers a novel answer: Send those clients really fancy pop-up cards that they’ll hold onto and display around their homes. The partnership, announced this week, brings together […]

3 tweaks that’ll boost your brand in a saturated market

As a real estate agent, you must distinguish yourself from others and show prospects exactly why they should choose you over another agent. This can be a challenge, but it’s definitely not impossible — and here’s how to do it by tweaking three things you already have: your job title, your services and your influence. […]

The 7 deadly sins of real estate brand building

Have you committed one of these seven deadly sins? Real estate branding experts Tonya Eberhart and Michael Carr of BrandFace discuss these mistakes so that you can avoid committing them while building your brand. Source: click here

How to recover and reinvest after an earthquake

Nick Giovacchini of San Francisco-based real estate investment firm AlphaFlow and Stuart Ryland of Sedgwick Claims Management discuss the impacts and coverage associated with earthquakes and how real estate professionals can better advise and assist clients before and after these disasters. Source: click here

5 things to remember when working with LGBT clients

Homeownership rates among LGBTs are only at 49 percent compared to the overall 64 percent. To get to a point of equality, the Realtor community will need to continue to be inclusionary and welcoming. Here are some helpful hints when working with LGBT clients. Source: click here

Is ‘coming soon’ marketing a waste of time?

Do “coming soon” signs work, or are they just a waste of time? Hear how Dustin Fox, a D.C. agent with $40 million in annual sales, uses pre-listing marketing campaigns to get a big chunk of business. Source: click here

How to spark joy in real estate

Learn how one broker was inspired after watching the Netflix series “Tidying Up with Marie Kondo” and how a potential “tidying up” movement could impact the entire real estate industry. Source: click here

6 tips for taking your personal brand to the next level

Gary Vaynerchuk encourages people to be transparent and to tell stories — but he also says that to break through the noise, you need to “think like a media company.” This works for some agents, but others can benefit more from creating memorable experiences that deepen their professional relationships and create an emotional attachment to […]

Your 2019 real estate investment game plan

With the warnings of a market slowdown in the air, you might feel concerned about your ability to continue to keep your head above water. The good news is, there’s no better time than now to put the market knowledge, network and expertise you’ve developed to work building your long-term financial strength through real estate […]

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