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Alain Pinel Realtors to acquire Hill & Co.

Two San Francisco indie giants are joining forces in an effort to double market share and fend-off the likes of Compass. Source: click here

Corcoran teams up with Amazon to recommend trendy home add-ons

New York City-based brokerage The Corcoran Group has unveiled an agent-curated collection of smart and stylish home accessories available to purchase through the first real estate partnership with Amazon.com’s associate affiliate program. Source: click here

Knock expands into Dallas-Ft. Worth to take on Opendoor

The launch in Texas was in part fueled by Dallas’ booming housing market  — home prices are up 5.2 percent year-over-year and, due to an influx of jobs, many people are looking to move to the area. Source: click here

5 reasons rising interest rates won’t wreck the housing market

Interest rates have been trending higher since the fall of 2017 — and they are expected to continue rising — but as long as rate increases remain gradual, the U.S. housing market shouldn’t feel a negative impact. Source: click here

Dear Marketing Mastermind: How do you maximize online marketing?

In this monthly advice column, Marketing Mastermind Christy Murdock Edgar answers three burning questions from the real estate industry at large. This month’s topic: getting the max ROI from your online marketing. Source: click here

The psychology behind pricing a home in the luxury sphere

Pricing a property is a real skill no matter the niche, but it can be especially tricky in the luxury market. That’s why we got some of the top luxe agents to share how they work through pricing with high-net-worth sellers. Source: click here

5 ways to market your real estate listing like a top producer

In this video, Jordan Scheltgen describes five ways to effectively market a real estate listing, taken straight from the playbooks of top producing agents. Source: click here

How voice-activated tech is going to humanize real estate

Voice recognition technology will be the most powerful computing step change we’ve experienced since the launch of the iPhone. Why is it so powerful, and how can it help real estate agents? Source: click here

Alain Pinel Realtors announces 5 new tech partnerships

The San Francisco-based brokerage, which was founded in 1990 and now has more than 1,400 agents in 30 offices and is ranked as the 7th largest brokerage by volume according to Real Trends. Source: click here

Luxury Connect: Joe Lurie on nailing cross-cultural communication

Joe Lurie, executive director emeritus at the University of California Berkeley International House, managed “one of the largest, most diverse residential, cultural and programmatic centers in the United States” for years, facilitating understanding and minimizing friction between people from different cultures by giving them opportunities to live and learn with each other. In addition, he […]

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