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WATCH: Why luxury agents need to pay attention to millennials

There are nearly 650,000 millennial millionaires in the United States, and there are many more to come. During Luxury Connect, Coldwell Banker agents discussed what you need to know about this new crop of luxury buyers. Source: click here

‘Being tardy’ and 6 other ways real estate agents annoy clients

The last thing you want to do is upset your real estate clients. Satisfied clients refer more business your way, and happy clients go a long way in making your job more enjoyable. If you’ve ever sensed annoyance, anger or frustration in your client’s demeanor, you might be guilty of one of the following seven […]

Pending home sales saw modest uptick in September: NAR

The Pending Home Sales Index (PHS) ticked up from August to September by 1.5 percent monthly and 3.9 percent year-over-year, according to the latest data from the National Association of Realtors (NAR). The index numbers are up for the second consecutive month. The PHS indicates housing activity by measuring contract activity based on signed real estate […]

Here’s how real estate is celebrating Halloween this year

With the world’s spookiest holiday just around the corner, real estate professionals across the country are preparing for Halloween — both in terms of office decor and marketing opportunities. In Texas, Re/Max agent Mariela Leija did spooky makeup for both herself and a fellow agent for their branch’s annual Halloween office party. The Catrina makeup, […]

Lesson Learned: Make heartfelt connections

Each week, we talk to agents across the country about what they’ve learned along the way (and what they wish they had known as new agents). This week, Warburg Realty’s Annie Cion Gruenberger shares her passion for going deeper with clients. Source: click here

5 text messages to restart a conversation with clients

How can you use smart text messaging to help you connect with a lead or client who has chilled? Here are some reader favorites to help you get back in the flow of communication. Source: click here

Looking to build your repeat and referral business? Try this one simple exercise.

90 percent of homebuyers claim they would use their real estate agent again or recommend their agent to others, according to the National Association of Realtors (NAR). It’s an extremely high number, but NAR also reports that, in actuality, the typical Realtor earned merely 13 percent of business from repeat clients and 17 percent through […]

The future of real estate is agent-owned boutiques

Three independent real estate teams are dominating L.A. metro coastal markets and high-end inland areas. Each one is founded and run by agent owners who don’t have to operate a brokerage. That’s thanks to their partnership with Side, a tech brokerage-as-a-service start-up that provides a new business model option to high performing agents and teams. […]

Brokers: are you too focused on the small details?

“If you just focus on the smallest details, you never get the big picture right.” – Leroy Hood It’s rare for someone running a real estate brokerage to intentionally focus on the small details and overlook their big-picture goals. But real estate is fraught with tiny details that demand constant attention, and where a big […]

What you need to know about the youngest generation of luxury homebuyers

Millennials have been branded “The Debt Generation.” But over the next few decades, they may be better known as the wealthiest generation. Why? Because they are expected to inherit approximately $68 trillion from their Baby Boomer parents in what has been dubbed, “The Great Wealth Transfer.” They will have a lot of power in shaping […]

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