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SetSchedule app offers leads qualified by big data

SetSchedule is a new app for real estate agents that provides buyer and listing leads using powerful algorithms gleaned from public and private data sources. Source: click here

Dear Marketing Mastermind: Is my social media plan working?

We’ve had so many questions come in lately about social media. As you try to step up your game for the spring market, this is a great time to look at what’s working and what’s not in your marketing plan. Source: click here

4 real estate lessons from an agent who auditioned for reality TV

We’ve all heard the greasy car salesman jokes, read aggressively sale-sy bench ads, and at some point, questioned whether one salesperson or another was truly looking out for our best interests. Source: click here

5 simple ways to achieve work-life balance as a real estate agent

For many real estate agents, the notion of a “work-life balance” exists somewhere between myth and misnomer. The same technology we rely on to make life easier is the very same technology that enables us to work harder and longer. Source: click here

5 things top agents and tech companies do to succeed

As an active agent running my own team and as a technology/marketing consultant now helping teams and brokers succeed, I’ve had the experience on both sides of the real estate business.    Source: click here

Zip Your Flyer simplifies agent-to-agent marketing with E-Flyer app

Zip Your Flyer has released an app for the iPhone that streams a live feed of listing materials to agents. It’s a dependable, effective marketing tool that keeps flyers from ending up in spam folders or being altogether bypassed in crowded email streams. Source: click here

NAR pauses rollout of redesigned logo following backlash

The National Association of Realtors (NAR) has just announced that it’s pausing its rollout of a newly redesigned logo introduced earlier this week — the first such redesign in 45 years — following a vocal backlash among some of the organization’s Realtor members. Source: click here

The Realogy imbroglio: Domino’s, Pepsi or flounder

A once-unstoppable real estate behemoth, Realogy barely survived the Great Recession. But it now faces an even more daunting challenge. Like a swarm of jellyfish, a sea of innovators are encircling the New Jersey firm, beginning to sting at its market share. Source: click here

Real estate daily market update: April 11, 2018

 We’ll add more market news briefs throughout the day. Check back to read the latest. Most recent market news Wednesday, April 11 Mortgage Bankers Association’s (MBA) Weekly Mortgage Applications Survey The Market Composite Index, a measure of mortgage loan application volume, decreased 1.9 percent on a seasonally adjusted basis from one week earlier. On an […]

How to talk to first-time buyers about mortgage interest rates

As a new real estate agent just 12 months into my career in real estate, I am low on the totem pole at Keller Williams Realty Falls Church, Virginia. That means I pursue some leads that more established agents can’t be bothered with, such as uncertain first-time buyers. Source: click here

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