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Fires imperil wealthy Los Angeles neighborhoods, celebrity homes

Hundreds of Southern California homes, including some in Los Angeles’ Pacific Palisades, are at risk as fire fighters rush to curb rapidly spreading brush fires. Reese Witherspoon The Palisades Fire started at around 10 a.m. PST on Monday and spread to 18 acres within 15 minutes, according to CNN. By Monday night, it had  burned […]

Opendoor launches in Salt Lake City

Opendoor, the well-funded and market-leading iBuying startup, announced Tuesday that it has launched operations in the Salt Lake City, Utah, area. Salt Lake, which sits at the base of the Rocky Mountains and among other things is known for hosting the Sundance Film Festival, represents Opendoor’s 21st market. Utah is also consistently ranked among the […]

Wife can’t perform ‘spousal duties’ after fall at home showing: Suit

A California couple is suing Keller Williams, HomeSmart International and two local real estate agents after the wife was injured after tripping on a patio while viewing a home, allegedly leaving her unable to “perform normal spousal duties for her husband.” Marc and Lisa Primeau, of Riverside County, California, visited the home in the coastal […]

7 common FSBO objections and how to overcome them

Converting a for-sale-by-owner prospect is a delicate matter. It takes finesse to convince someone they’re making the wrong decision in selling their own house. Here’s how to do it. Source: click here

Millennials: Here are the dos and don’ts for getting started in real estate

Being new is something that every agent contends with. Millennial agents have the additional challenge of fighting some unfair stereotypes. Follow these steps to maximize your chances of success. Source: click here

How agents are impacted by mortgage digital disruption

Mortgage providers have been gaining ground when it comes to true digital disruption of the notoriously clunky, paper-heavy process. Although there’s still plenty of work to do, the industry has made some important strides toward streamlining the process. Source: click here

Are part-time agents bad for the industry? Here’s the truth

Managers and brokers need to tell new and part-time agents the hard truth about what it takes to succeed in real estate — a full-time commitment, emotional resilience, lifelong learning, and willingness to prospect and generate your own leads. Source: click here

4 unconventional marketing tactics that really work

Picture this: you’re invited to an open house at a penthouse in Midtown Manhattan, but instead of a typical showing, this is a sunset soirée. You’re greeted at the door and guided to one of the home’s most striking features: a fabulous pool surrounded by the glittering lights of the NYC skyline — and brimming […]

The single most important ingredient for leads

Lead conversion rate in the real estate industry sits below one percent, as T3 Sixty estimates. Sound rather rough? That’s because, compared to other sectors, it is. To put things in perspective, the software industry’s conversion rate sits comfortably at seven percent, the healthcare industry is eight percent, and retail boasts a three percent average […]

The home inspection is not just for homebuyers

Local market reports from the relentless sales professionals of Century 21 Real Estate nationally indicate that supply in some local markets is moving toward demand equilibrium. As such, DOM (days on market) is increasing, and sellers looking for a competitive edge. One option they increasingly consider is a pre-inspection, especially when the listing agent explains […]

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