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Data, honesty key to giving sellers realistic expectations: Gary Gold

Today’s sellers may have done their own research and come up with their own prices, so it’s up to agents to manage expectations and gently deliver reality. Source: click here

It’s getting even harder for African American families to afford homes

It’s become harder for a typical African American family to afford a home in the years since The Great Recession, with many families able to afford just 25 percent of homes for sale last year, down from 39 percent in 2012, according to a new study from Redfin released Wednesday. “As prices rise, minorities can […]

How to modernize the MLS

New companies are using a combination of money, technology and data to deliver consumers an experience that is efficient, certain and convenient. And the clash between old and new is creating tribalism amongst players vying for the top of the heap. Not surprisingly, the MLS finds itself squarely in the middle. Source: click here

What you need to know before investing in a damaged home

What agent hasn’t been there? Your client finds a house that draws them in. It’s in the right neighborhood, within budget and has the potential to explode in value over the next few years. However, the home’s a fixer-upper or has weathered serious damage from past residents. There are signs of mold on the ceiling, […]

Are you tracking the right metrics for your business’ growth?

Keep track of the number of people you contact each week as well as how you engage with them. Source: click here

How to create a culture that inspires agent retention

Across industries, employees seek out receptive, engaging and adaptive work environments. But what is the secret sauce for hiring and keeping talent? How can you create, develop and sustain the culture needed to entice and retain top performers? Source: click here

How to make homebuying smoother for untraditional clients

With the increasing prevalence of unmarried homebuyers — couples, platonic friends and family members — it’s more important than ever for agents to provide guidance to protect clients by asking the right questions upfront. Source: click here

Better Homes and Gardens Real Estate unveils new ‘staging inspiration guide’

Better Homes and Gardens Real Estate (BHGRE) released Tuesday a brand new staging inspiration guide for its agents. The guide, created by Max Wilker, the style director at Meredith Corporation — the publisher of the Better Homes and Gardens magazine — provides agents with 14 pages of tips and suggestions for every room of the […]

Larry King lists opulent Beverly Hills mansion for $17M

Two months after announcing that his divorce from his seventh wife, Larry King listed the couple’s Beverly Hills mansion for $16.995 million. Westside Estate Agency’s Kurt Rappaport is the agent representing the sale. The mansion, which the famous broadcaster and CNN host bought in 2007 for $11.75 million, is a real behemoth. It sits at […]

Pulse: 45 ways to respond to ‘I don’t want to commit to an agent’

We asked, and you all came out in droves to share your best responses. Here are our favorites objection handlers for “I want to look at houses, but I don’t want to commit to a specific agent.” (Stay tuned for a new survey question Wednesday!) Source: click here

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