At Inman Luxury Connect, Carrie McCormick, a development specialist at @properties, said that video marketing is a “requirement” these days, and her co-panelists said that staging is a top priority to create an emotional impact with buyers. Source: click here
“It’s really important to present yourself and your personality,” Jon Krabbe, founder of digital marketing firm Agent Image, said Wednesday morning during Inman Luxury Connect in Beverly Hills. “They can tell if it’s authentic.” Source: click here
Justin Bieber surprised fans and real estate agents Friday by announcing on Instagram his desire to sell the $8.5 million mansion where he and wife Hailey Baldwin live. In a late-night spree, the “I don’t care” singer uploaded more than a dozen photos of the Beverly Hills property with captions asking his 120 million followers […]
What agent hasn’t been there? Your client finds a house that draws them in. It’s in the right neighborhood, within budget and has the potential to explode in value over the next few years. However, the home’s a fixer-upper or has weathered serious damage from past residents. There are signs of mold on the ceiling, […]
Keep track of the number of people you contact each week as well as how you engage with them. Source: click here
Across industries, employees seek out receptive, engaging and adaptive work environments. But what is the secret sauce for hiring and keeping talent? How can you create, develop and sustain the culture needed to entice and retain top performers? Source: click here
With the increasing prevalence of unmarried homebuyers — couples, platonic friends and family members — it’s more important than ever for agents to provide guidance to protect clients by asking the right questions upfront. Source: click here
Better Homes and Gardens Real Estate (BHGRE) released Tuesday a brand new staging inspiration guide for its agents. The guide, created by Max Wilker, the style director at Meredith Corporation — the publisher of the Better Homes and Gardens magazine — provides agents with 14 pages of tips and suggestions for every room of the […]
Two months after announcing that his divorce from his seventh wife, Larry King listed the couple’s Beverly Hills mansion for $16.995 million. Westside Estate Agency’s Kurt Rappaport is the agent representing the sale. The mansion, which the famous broadcaster and CNN host bought in 2007 for $11.75 million, is a real behemoth. It sits at […]
We asked, and you all came out in droves to share your best responses. Here are our favorites objection handlers for “I want to look at houses, but I don’t want to commit to a specific agent.” (Stay tuned for a new survey question Wednesday!) Source: click here
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