Please wait as we prepare your PDF file ....

Mission Chronicle Blog

Search Blog

our goal is to help you stay informed by providing timely and interesting articles.

Marketing materials made easy: Compass releases new agent tool

09/02/2017

Download PDF

In March, Compass released Compass Collections, a proprietary collaborative search tool that enables buyers to “organize, monitor, discuss and collaborate” with their agents on a number of properties they’ve picked.

The tool aimed to reduce confusion and streamline the search process, saving precious time in a housing market where new listings are being swept up quick.

Well, Compass is back at it again with the release of Marketing Center, the newest tool in the company’s agent suite. Marketing Center is a digital design studio that allows agents to design and produce marketing materials, such as brochures, show sheets and postcards in as little as 10 minutes.

Marketing Center is pre-loaded with all of Compass’ listings, agent information, hi-res agent headshots and a number of templates that simply require agents to drag and drop information, save and print right from their office.

Compass Head of Marketing and Design Matt Spangler said the tool was created to free up agents’ time so they could spend more time doing what they need to do — actually serving their clients.

Before the launch of Marketing Center, all Compass agents sent their marketing requests to the company’s marketing team to be designed, completed and sent back, something that took anywhere from an hour for a show sheet to a whole day for a brochure.

Hone your systems to maximize your real estate lead ROI Develop a smart system and apply it consistently to get results READ MORE

Spangler said his team began keeping analytics on the number of requests per day and how much time it took to complete the requests and realized that creating a DIY marketing tool would allow their designers to focus on larger projects and enable agents to create on-demand content for clients.

Los Angeles-based Compass agent Ari Ashfar said Marketing Center’s “plug and play” interface has greatly reduced the amount of time he spends on creating materials, reduced the amount of money he spends on marketing each month, and it provides a fail-proof way to create beautiful results.

“It has eliminated the need for me to have to hire another administrative position,” Ashfar wrote in an emailed statement. “My Saturday and Sunday mornings were spent with my Marketing Lead on my team to create messaging, templates for email campaigns as well as set up sheets for all our open houses.”

“This past Sunday we had 12 properties open which would normally take us around 8 hours to get through. It now takes us about 8 minutes. Time is money,” he added. “The time I now have freed up can help me better service my existing clients and generate new business for the team.”

Spangler said social media and email capabilities will be added in the upcoming months and that “getting the print medium right allows us to easily move into other mediums.”

Marketing Center is fully integrated with Compass Collections, and as the company rolls out other tools, those will be fully integrated as well.

“Our vision is to build an end-to-end suite so our agents will never have to leave the Compass platform,” he said.

Email Marian McPherson.

Source: click here

Read More

INSPIRED, INTELLIGENT, INSIGHTFULL

STAY INFORMED WITH TIMELY AND INTERESTING ARTICLES FROM OUR BLOG, MISSION CHRONICLE. OUR ASPIRATION IS TO PROVIDE REALTORS AND OTHER REAL ESTATE INDUSTRY PROFESSIONALS WITH EXCEPTIONAL RESOURCES AND SHARE OUR KNOWLEDGE TO PROPEL YOU TO YOUR GOALS.

  • How urban buyers are creating space and redefining how they live

    We’ve all experienced the shift this year: luxury buyers opting for spacious homes in the suburbs ...

  • Realable puts a unique spin on virtual tours

    Have suggestions for products that you’d like to see reviewed by our real estate technology ex...

  • Navigating the long-term decentralizing of work (part 2 of 2)

    As interest in urban condos fluctuates and suburban mansions see multiple offers, the shift to decen...

  • Growth-oriented Keap hits most of the CRM high notes

    Have suggestions for products that you’d like to see reviewed by our real estate technology ex...

  • What the decentralizing of work means for your market (part 1 of 2)

    Successful professionals in business and finance are some of the leading buyers and sellers of luxur...

  • Part Instagram, part Pinterest, property search gets social with Rila

    Have suggestions for products that you’d like to see reviewed by our real estate technology ex...

  • Where do buyers want to retreat to this year?

    For luxury real estate buyers, the search has begun for homes where the nearest neighbors are large ...

  • Manage leads, listings and loans with Townify

    Have suggestions for products that you’d like to see reviewed by our real estate technology ex...

  • 3 trending outdoor amenities buyers are looking for

    Easy access to the conveniences consumers once enjoyed outside their homes — from spas to gyms to ...

  • OpenFrame brings new twists to its virtual home tour app

    Have suggestions for products that you’d like to see reviewed by our real estate technology ex...

October 2020
Mon Tue Wed Thu Fri Sat Sun
 1234
567891011
12131415161718
19202122232425
262728293031  

  • Polls

    What information you are looking for?

    View Results

    Loading ... Loading ...
  • Last month Results

    How Is My Site?

    • Good (100%, 3 Votes)
    • Excellent (0%, 0 Votes)
    • Bad (0%, 0 Votes)
    • Can Be Improved (0%, 0 Votes)
    • No Comments (0%, 0 Votes)

    Total Voters: 3

    Vote

    Loading ... Loading ...