Please wait as we prepare your PDF file ....

Mission Chronicle Blog

Search Blog

our goal is to help you stay informed by providing timely and interesting articles.

Nationstar does a branding 180, becomes ‘Mr. Cooper’

08/23/2017

Download PDF

Nationstar has officially rebranded its servicing and loan origination operations as Mr. Cooper, seven months after the announcement of the name change during the company’s Q4 2016 earnings call.

“We’re excited to officially become Mr. Cooper and will continue our efforts to transform the way we do business,” said Mr. Copper Chairman and CEO Jay Bray in a press release.

“We took a look in the mirror and realized that in order to build trust with homeowners and those who wish to own a home one day, our organization and our industry needed a change. Mr. Cooper is a symbol of the transformation we’re undergoing to create an incredible customer experience.”

In addition to the name change, Nationstar has upgraded its servicing and loan origination experience, which includes the move to a U.S.-based call center team, the elimination of all online transaction fees for on-time payments, and intensive customer service training for the entire company.

Beyond the promise of top-notch customer service, Mr. Cooper is rolling out a number of new proprietary technology platforms that promise to make the servicing and loan origination process easy. The biggest release is StreetSmarts, a digital home loan adviser that produces custom insights on a customer’s loan, home and neighborhood on the company’s desktop and mobile sites.

The launch of StreetSmarts is part of a larger real estate trend toward solving a major pain point for buyers — applying for and securing a mortgage. Over the past year or so, a number of companies have released digital-first loan platforms, such as loanDepot’s melloQuicken Loans’ Rocket Mortgage; collaborative digital loan tracker LoanopolyBank of America’s online loan navigator and LendingHome’s online mortgage shop.

6 ways empowered agents embrace disruption to drive success Using technology to generate leads and win listings READ MORE

Mr. Cooper’s additional two new platforms, which have yet to be named, are geared toward helping buyers manage personal finances and access a panel of qualified real estate agents.

Lastly, customers will be able to apply for a credit card that offers rewards to be applied to the principal balance of their home loan with Mr. Cooper.

“Driven by our purpose to keep the dream of homeownership alive, each of our 7,000 team members strives every day to emulate the core values of Mr. Cooper as we continue on our journey to put the service back in servicing,” Bray said.

Mr. Cooper’s real estate marketplace, Xome, will continue to operate under the same name as it continues to battle some sizable setbacks as evidenced in its Q2 earnings.

Revenue for Xome — a platform that features a property search site, real estate agent referral network and title, closing, valuation and asset management services — declined to $76 million in the second quarter of 2017, according to the company’s Q2 2017 financial results.

Xome’s revenues have been languishing for some time, from $101 million in Q1 2016 to $85 million in Q1 2017.

Email Marian McPherson.

Source: click here

Read More

INSPIRED, INTELLIGENT, INSIGHTFULL

STAY INFORMED WITH TIMELY AND INTERESTING ARTICLES FROM OUR BLOG, MISSION CHRONICLE. OUR ASPIRATION IS TO PROVIDE REALTORS AND OTHER REAL ESTATE INDUSTRY PROFESSIONALS WITH EXCEPTIONAL RESOURCES AND SHARE OUR KNOWLEDGE TO PROPEL YOU TO YOUR GOALS.

  • Paying it forward: How referrals benefit your business

    The significance of referrals can’t be overstated, especially in the luxury real estate space. But...

  • Phixer Mobile brings professional editing to DIY photography

    Have suggestions for products that you’d like to see reviewed by our real estate technology ex...

  • Becoming an effective real estate mentor

    Experienced luxury agents make amazing mentors since they’ve spent decades delighting clients and ...

  • Need print and social media marketing fast? Enter CoVault

    Have suggestions for products that you’d like to see reviewed by our real estate technology ex...

  • What ‘being the best’ means to 5 agents

    Luxury homes and affluent clients require service that is second to none. If you’ve asked yourself...

  • NestEgg cracks the code for small landlords and the agents who help them

    Have suggestions for products that you’d like to see reviewed by our real estate technology ex...

  • How 3 agents have leveraged a referral network to sell homes

    Marketing by word-of-mouth is seen as a nice-to-have in most industries. But in luxury real estate, ...

  • LeadJolt plugs into the power of Facebook lead gen

    Have suggestions for products that you’d like to see reviewed by our real estate technology ex...

  • Finding the perfect home for an unconventional client

    Have you ever had a client request the highest, most panoramic property in the area so they can maxi...

  • Showing app Entro has potential — but should address agent safety

    Have suggestions for products that you’d like to see reviewed by our real estate technology ex...

January 2021
Mon Tue Wed Thu Fri Sat Sun
 123
45678910
11121314151617
18192021222324
25262728293031

  • Polls

    What information you are looking for?

    View Results

    Loading ... Loading ...
  • Last month Results

    How Is My Site?

    • Good (100%, 3 Votes)
    • Excellent (0%, 0 Votes)
    • Bad (0%, 0 Votes)
    • Can Be Improved (0%, 0 Votes)
    • No Comments (0%, 0 Votes)

    Total Voters: 3

    Vote

    Loading ... Loading ...