Please wait as we prepare your PDF file ....

Mission Chronicle Blog

Search Blog

our goal is to help you stay informed by providing timely and interesting articles.

Re/Max refreshes logos: ‘It’s a brand evolution, not a brand revolution’

08/22/2017

Download PDF

You know the look you have when your hairdresser subtly updates your ‘do? Still like yourself — only a little bit fresher?

Today, some people might be looking at Re/Max and wondering what’s different about the behemoth real estate brand. It’s this: Co-CEOs Dave Liniger and Adam Contos revealed a “refreshed” branding family at the annual Re/Max Broker Owner Conference in San Francisco.

“The iconic red, white and blue hot air balloon has been updated to be brighter, more modern and more appealing to the home buyers and sellers of today — while being instantly recognizable as Re/Max,” the company said in a release. This is the first time the brand has been updated in 44 years.

New logo: Re/Max Wordmark (CNW Group/Re/Max)

New branding: Re/Max Balloon logo (CNW Group/Re/Max)

New logo: Re/Max Collection logo (CNW Group/Re/Max)

“Great brands evolve and Re/Max is no different,” said Christopher Alexander, Regional Director, Re/Max Integra, Ontario-Atlantic, in the release. “We believe the updated balloon, wordmark and family of brands will help our agents grow their business and give them an even bigger competitive advantage in digital, social media and mobile marketing. It’s a fresh, forward-looking design for a fresh, forward-looking organization.”

6 ways empowered agents embrace disruption to drive success Using technology to generate leads and win listings READ MORE

Re/Max’s former logo and balloon branding.

The release also quoted Elaine Langhout, Regional Advertising Director at Re/Max of Western Canada, as stating that “the responses of more than 20,000 consumers factored into the decision to embark on a brand refresh.”

“It’s a brand evolution, not a brand revolution,” said Langhout in the release. “The subtle adjustments to the most powerful image in real estate was a natural next step across our residential, luxury and commercial brands.”

A “global day of celebration” on September 20 will celebrate the refresh, and you can expect to see the logos out in the wild “in the coming months,” the release said.

Email Amber Taufen

Like me on Facebook! | Follow me on Twitter!

Source: click here

Read More

INSPIRED, INTELLIGENT, INSIGHTFULL

STAY INFORMED WITH TIMELY AND INTERESTING ARTICLES FROM OUR BLOG, MISSION CHRONICLE. OUR ASPIRATION IS TO PROVIDE REALTORS AND OTHER REAL ESTATE INDUSTRY PROFESSIONALS WITH EXCEPTIONAL RESOURCES AND SHARE OUR KNOWLEDGE TO PROPEL YOU TO YOUR GOALS.

  • ReferMe IQ uses old business to earn you new business

    Have suggestions for products that you’d like to see reviewed by our real estate technology ex...

  • How urban buyers are creating space and redefining how they live

    We’ve all experienced the shift this year: luxury buyers opting for spacious homes in the suburbs ...

  • Realable puts a unique spin on virtual tours

    Have suggestions for products that you’d like to see reviewed by our real estate technology ex...

  • Navigating the long-term decentralizing of work (part 2 of 2)

    As interest in urban condos fluctuates and suburban mansions see multiple offers, the shift to decen...

  • Growth-oriented Keap hits most of the CRM high notes

    Have suggestions for products that you’d like to see reviewed by our real estate technology ex...

  • What the decentralizing of work means for your market (part 1 of 2)

    Successful professionals in business and finance are some of the leading buyers and sellers of luxur...

  • Part Instagram, part Pinterest, property search gets social with Rila

    Have suggestions for products that you’d like to see reviewed by our real estate technology ex...

  • Where do buyers want to retreat to this year?

    For luxury real estate buyers, the search has begun for homes where the nearest neighbors are large ...

  • Manage leads, listings and loans with Townify

    Have suggestions for products that you’d like to see reviewed by our real estate technology ex...

  • 3 trending outdoor amenities buyers are looking for

    Easy access to the conveniences consumers once enjoyed outside their homes — from spas to gyms to ...

October 2020
Mon Tue Wed Thu Fri Sat Sun
 1234
567891011
12131415161718
19202122232425
262728293031  

  • Polls

    What information you are looking for?

    View Results

    Loading ... Loading ...
  • Last month Results

    How Is My Site?

    • Good (100%, 3 Votes)
    • Excellent (0%, 0 Votes)
    • Bad (0%, 0 Votes)
    • Can Be Improved (0%, 0 Votes)
    • No Comments (0%, 0 Votes)

    Total Voters: 3

    Vote

    Loading ... Loading ...