You work with your real estate clients for months on end, and every conversation and appointment is an opportunity to learn. Their daughter loves dance class. Dad is a total movie buff. The most precious resource in this family isn’t money but time. They love anything lake-themed.
These little slices of life shared between agent and client build rapport and are also valuable intel if you listen, and most importantly, remember — because your thoughtfulness just might be the reason you’re remembered, too.
The first big opportunity to show you paid attention to who they are is the closing gift — something that must celebrate the win, express gratitude and help you stay top-of-mind all in a single gesture.
Opt for practical, luxurious, edible or shiny — the personal touch is up to you — but here are 135-plus ideas for every type of buyer and seller.
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2. Have tags made for the pets with the new address on it
Veterans1. American flag
2. Personalized water bottle
3. Customized rustic signs
Owner and principal broker at Kingdom Realty, Gina Biedel Warner, has customized rustic signs made for her veterans that have the appropriate military branch logo and say “Thanks for your service.”
4. Flag made of whiskey barrels
Tech savvy
1. Smart lightbulbs or light switches (compatible with smart home systems)
2. Amazon Echo/Dots
3. Google Home
4. Digital butler such as Hello Alfred
5. LIFX 1000 Smart Lighting System
LIFX Color 1000 from LIFX on Vimeo.7. Goal Zero Yeto 1250 Solar Generator Kit
8. Bluetooth speakers
9. IKEA charging end table
10. Apple TV
12. Apple Watch
13. Nest thermostat
Hobbyists
1. Gardening supplies and flowers
2. Mason jar spice garden (or at least the know-how and supplies to do it)
3. Gardening book such as Indoor Kitchen Gardening: Turn your Home Into a Year-Round Vegetable Garden
5. Tackle box (for the fisherman, filled with all the fishing necessities)
6. Garden decor
Imbibers
1. Wine refrigerator
3. Wine
4. Champagne
The practical
1. Snow blower
2. Homeowner’s insurance
3. One-year of pest control service
4. Lawn care
5. Cleaning
6. A service
Realtor at Watson Realty Corp Jackie Frye said, “Sometimes I offer to pay for survey, repairs, inspections, cleaning or something to get to the table. If so that is my gift.”
7. Electrical work
8. Movers
9. Home Depot gift card
10. Home warranty
11. Branded moving boxes
First-time buyers (personalized)
2. Personalized keychains for the new house
3. Photo album
What do you do with all those amazing professional photos you had taken for the listing? Put them in a photo album for the new owners.
4. Shutterfly or create a Shutterfly keepsake book for them using listing pictures
5. Home improvement book such as Black and Decker Home Planner and Logbook
6. Home design consultation
7. Personalized return address stamp
8. Personalized stamps with a picture of their new home
9. A personalized upgrade on their house numbers
10. A picture frame with the address printed on burlap
13. Housewarming gift basket (colander and other house hold goods – spatulas, measuring cups, dish towels, candles)
14. Home decor gift basket
15. Shop vac
16. Cordless drill
17. Spa basket
18. Commission a local artist to do an ink drawing of the home
20. Personalized pillows
Recently married
1. Personalized cutting boards
3. Cooking classes
5. Couples massage
7. Galvanized ice bucket with family name on it
8. Personalized door mats
Kitchen dwellers
1. Personalized lazy susan
2. Door to table meals
Dinner-to-your-door delivery services such as Plated, HelloFresh and Blue Apron.
3. Toaster
4. Keurig coffee maker
5. Magic bullet
6. Cutco knives
Foodies2. Wine tasting
3. Local basket
Include local bread, jam, honey, olive oil from the local store, etc.
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