Inman is asking the industry what the future of real estate leadership looks like. While much of that conversation will focus on who future leaders will be, the most fascinating aspect may be our increasingly transparent environment, which will force leaders to change the way they do business. For those relying on traditional tactics to stay in power, the outlook is bleak. Through new media and ever-growing access to data, transparency in the real estate industry is driving the massive changes we’re seeing in business models and industry power players. Billions are being invested in the brokerage world, as investors and technologists find ways to engage an informed consumer pool and snatch profits from traditional businesses. Tomorrow’s leaders will strive to give customers greater access and insights through our data, and run their organizations with greater visibility and accountability in this new environment. Proprietary knowledge as leverage Knowing more than your cust…
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