Please wait as we prepare your PDF file ....

Mission Chronicle Blog

Search Blog

our goal is to help you stay informed by providing timely and interesting articles.

Wayfair expands virtual-staging tools in mobile app

11/14/2019

Download PDF

Wayfair, a popular online furniture and home goods retailer, has expanded and centered 3-D tools in its mobile app that let users visualize how products would look in their homes.

The app refresh underlines an ongoing shift to home-shopping and viewing experiences that rely on new visualization technologies. Amazon, Walmart and Sotheby’s are among other firms that serve up similar tools — the likes of which are sometimes powered by third-party 3-D providers such as Matterport and RoOmy. 

Wayfair was one of the first companies to let mobile users view projections of furnishings and other items through their smartphone cameras — an application of “augmented reality” (AR).

Now users can snap photos of a room and outfit 3-D renderings of the images with furniture, designs and housewares. This lets shoppers see how products would look  in their home from wherever, not just through their camera lens when they’re present there.

“With the Wayfair mobile shopping app, consumers have the flexibility to discover and visualize their favorite products among millions of options, then design their rooms from start to finish, no matter where they are,” said Matt Zisow, vice president of product at Wayfair, in a statement.

Showcase your local expertise with email marketing Use your digital reach to be a trusted advisor in your community READ MORE

Wayfair is also making the photo-based tool, along with its existing AR feature, a more prominent part of its mobile shopping experience. It’s doing this by providing access to the feature through an icon beneath its product search bar.

The company’s dabbling in 3-D doesn’t end there. Wayfair has also equipped its app with a “room planner” tool.

It allows users to create an entire interactive 3-D room — not just a 3-D rendering of a photo. Shoppers can view the room from any angle and outfit it with different styles, layouts, dimensions and products.

Wayfair has forged partnerships with some industry players. For example, it provides some of the virtual furniture and decor that can be played with in Sotheby’s International Realty’s virtual-staging app.

In September, Wayfair announced that it was selling curated collections of furnishings for entire rooms — an offering that targets landlords and property managers.

Email Teke Wiggin.

Source: click here

Read More

INSPIRED, INTELLIGENT, INSIGHTFULL

STAY INFORMED WITH TIMELY AND INTERESTING ARTICLES FROM OUR BLOG, MISSION CHRONICLE. OUR ASPIRATION IS TO PROVIDE REALTORS AND OTHER REAL ESTATE INDUSTRY PROFESSIONALS WITH EXCEPTIONAL RESOURCES AND SHARE OUR KNOWLEDGE TO PROPEL YOU TO YOUR GOALS.

  • Mission Chronicle Newsletter July 24, 2023

    Mortgage rates continued to press downward last week after the previous week's CPI data pointed to e...

  • Mission Chronicle Newsletter Feb 20, 2023

    Despite the recent downward trend in mortgage rates and hopes that the Fed was nearing the end of it...

  • Mission Chronicle Newsletter Feb 6, 2023

    The Federal Reserve meeting ended as market participants expected, with a quarter-point increase and...

  • Mission Chronicle Newsletter Dec 26, 2022

    Mortgage rates held relatively steady last week as most economic news came in better than expected.C...

  • Mission Chronicle Newsletter Dec 12, 2022

    Rates managed to move slightly downward last week as recession fears grew amid hopes that the Fedis ...

  • Mission Chronicle Newsletter Dec 5th 2022

    Mission Chronicle Newsletter Dec 5th 2022. Platforms: Browser, mobile-responsiveIdeal for: Leasing a...

  • Inman Review: Tenants and leasing teams get better connected with RentTango

    Have suggestions for products that you’d like to see reviewed by our real estate technology ex...

  • Tech Review: Smart Alto puts people first in its innovative lead qualification solution

    Have suggestions for products that you’d like to see reviewed by our real estate technology ex...

  • Refreshed and nurture-savvy, Market Leader’s CRM deserves your attention

    Have suggestions for products that you’d like to see reviewed by our real estate technology ex...

  • The top 4 tips to improve your negotiation skills

    In today’s luxury real estate market, strong negotiation skills are an asset—you might even say ...

October 2024
Mon Tue Wed Thu Fri Sat Sun
 123456
78910111213
14151617181920
21222324252627
28293031  

  • Polls

    What information you are looking for?

    View Results

    Loading ... Loading ...
  • Last month Results

    How Is My Site?

    • Good (100%, 3 Votes)
    • Excellent (0%, 0 Votes)
    • Bad (0%, 0 Votes)
    • Can Be Improved (0%, 0 Votes)
    • No Comments (0%, 0 Votes)

    Total Voters: 3

    Vote

    Loading ... Loading ...