Agent retention is not much different than agent recruiting. It’s a sales pitch that reviews what you have done for them lately. The funny thing is, retention is a process and not an event. Having a good process of delivering value to your agents on a consistent basis, should keep breakage very low. The core of that process is human connection. If you are an absentee landlord, they will not care about you or your business. Here are eight tips you should focus on to achieve better agent retention. Deliver on your promises All too often brokers undermine their retention efforts by not delivering on their promises to agents. By delivery, I do not mean that you check the box, but rather deliver in abundance. If you promise the agent a website, deliver the best, not the cheapest. Reinforce your value Unless you have more than 300 offices, you should be burning the shoe leather to visit every office and interacting with the agents. The best practice is to plan your visits, and…
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