Have suggestions for products that you’d like to see reviewed by our real estate technology expert? Email Craig Rowe. Ylopo is a comprehensive digital marketing platform with an emphasis on Facebook advertising. Platforms: Browser; mobile-optimized Ideal for: Agents, teams and brokers looking to leverage Facebook; tech-forward teams and agents Top selling points Use of Dynamic Ads for Real Estate Lead filtration functionality Categorized demographic targeting Mobile-first websites and ad campaigns Auto-pilot functionality Top concerns While the internet data exchange (IDX) websites and customer relationship management (CRM) integrations are sound, the heavy reliance on Facebook marketing may deter agents who aren’t comfortable with consistent monthly ad spending. What you should know Ylopo (the name is a play on the word “Monopoly”) provides customers with a smart, proven marketing strategy that could be applied to almost any industry. When it comes to tr…
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