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What will it take to sell Aaron Hernandez’s former mansion?

Selling a home surrounded by controversy is no easy task. The luxury property formerly owned by the late New England Patriots’ football tight end Aaron Hernandez is no exception. After a $1.3 million offer fell through, the North Attleborough, Massachusetts, mansion is back on the market as of last week. According to the Boston Globe, […]

Coldwell Banker offers industry news via Amazon’s Alexa

As a torrent of new technologies and business models take real estate by storm, it can be difficult to keep up. Coldwell Banker is aiming to help agents stay in the know by serving up industry and company news through Alexa, Amazon’s voice-activated assistant. The real estate franchisor has unveiled a new “Skill” — a downloadable […]

A month in review: The June housing market

Every month, economists release a number of indices, reports and analyses of the housing market, and it can be difficult to keep up with them all. Thankfully, the National Association of Realtors (NAR) recapped the month in its Housing Minute monthly video series, and below is also a recap of the June housing news we […]

7 habits of highly effective real estate agents

Stephen Covey You’ve most likely heard of The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change, written by Stephen Covey in 1989. It has been adapted and has sold millions of copies over the years. Covey defines effectiveness as “balancing obtaining desirable results with caring for that which produces the desirable results.” […]

The Facebook ad campaign that won’t let leads forget you

Do you ever worry that you’re missing out on leads online? This post will explain how to avoid losing leads using a Facebook ad campaign. This is a follow-up post to a previous article I wrote that explains what’s possible when you install the Facebook pixel on your website. Here’s a summary of that article: […]

Real estate expansion: 3 traits teams need for successful business growth

Real estate expansion is one of the few ways to boost a real estate business’s profits exponentially and ensure its long-term success. Without certain key components, however, plans for real estate expansion are doomed to fail. If you plan on expanding your business to new markets, follow the advice of industry experts and ensure it […]

What real estate agents should know about zero-down loans

No longer do you have to be a qualified veteran or live in a rural area to get a mortgage without putting down a penny. For nearly a decade, only buyers who qualify for VA or USDA Rural Development mortgages have been able to buy a home with zero down. In recent years, several large […]

5 simple staging tips that make a home irresistible

When buyers walk into the right home, they get that look in their eyes. They get the warm-and-fuzzies because they can envision living in the home for years to come. As a listing agent, it’s your job to make sure that happens; you have to facilitate the buyers’ ability to see themselves in that home, […]

Objection handler: ‘You can’t do anything better than my last agent’

Homeowners with expired listings may bluntly and pointedly say: “I don’t think you can do anything better than my last agent.” How can you prove them otherwise? If time were to stop when prospects utter this objection, a fork in the road would emerge with two paths: one that marks the start of your relationship […]

Opendoor targets Atlanta and Raleigh, North Carolina

Opendoor, a leading “iBuyer” that uses technology to allow homeowners to sell their properties in days, has set its sights on Raleigh, North Carolina, and Atlanta. It’s the latest sign that the startup, valued at more than $1 billion, has launched a new expansion push, coming shortly after the company signaled intent to expand to […]

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