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Gary Gold launches Voodoo Agent, a luxury real estate video series

Call it mojo. The x-factor. Mad game. In real estate, we are in the performance business. We get paid when we execute. You know that wildly successful producer in your office who you wouldn’t trust as a barista at Starbucks? That person’s got it: Voodoo. But the unexplainable magic touch that wins deals can be fleeting. The […]

Xome is ‘worth a very big pile of money,’ said Nationstar CEO in earnings call

When Xome arrived on the scene in 2015, purporting to disrupt the real estate industry with an end-to-end platform, nobody was sure what to expect.By the end of 2016, it’s clear that the Nationstar subsidiary is a powerful performer for the company, and it’s opening up new opportunities — including a new partnership with “a leading […]

Virtual reality goes mainstream: Why aren’t you using it?

Virtual reality and the real estate industry seem to be a match made in heaven. What’s the status on getting this technology into every home in the country? Matt Leone, the chief marketing officer at Halstead Property and Brown Harris Stevens, delves into where we are and where we’re going…. Source: click here

VirtualAPT’s robot makes 360-degree property videos for real estate agents

A four-wheeled tripod outfitted with a computer, 360-degree camera and sensors can roam properties, producing highly choreographed, immersive videos that would be difficult — if not impossible — to replicate with a normal video camera.Meet the R2-D2 for virtual home tours, a “true mobile super computer,” according to the robot’s maker, VirtualAPT.Two models of VirtualAPT’s ‘immersive autonomous rover’Videos generated by the […]

Podcast: 4 financing routes for international real estate buyers

Have you been wondering if foreign buyers of U.S. real estate could be your local real estate market niche? Entrepreneur, investor and founder of RSN Property Group Reed Goossens found that to be the case after immigrating to the United States from Australia, by focusing on closing deals for international buyers. One of the reasons […]

Why you need to seriously consider going paperless in 2017

The way we do business has changed more dramatically and more swiftly in the last five years than it did in the previous 25 — mostly thanks to communication technologies. This has certainly created some new challenges for all of us, but it’s also creating tremendous opportunities. It’s vital that we take advantage of them, or […]

How luxury real estate agents can make lasting connections with clients

Every luxury real estate agent wants his or her marketing to bring results and yield a return on investment. Obviously, agents don’t want to waste money on unsuccessful marketing. Effective techniques will lead to the desired outcome. Lead generation The goal of lead generation for luxury real estate agents is to identify interest in their services — […]

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