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How to eliminate the tiny scraps of paper in your real estate business

We’ve talked about reasons to go paperless and the first steps to getting there. So your transactions, calendars and to-do lists should now be in the cloud. Yet you continue to generate and use paper in a host of other ways: taking notes, making lists, preparing presentations, maintaining “idea files” and plenty more. Getting control of […]

‘Ingage’ listing presentation prospects with interactive iPad software

Have suggestions for products that you’d like to see reviewed by our real estate technology expert? Email Craig Rowe. Ingage by ScrollMotion is interactive presentation software for iPads. Platforms: iOS Ideal for: Agents looking to improve their listing presentation; those who hold a lot of open houses Top selling pointsReady-to-go templates Integration of video Web-ready […]

Are real estate clients taken by Homeselfe RE’s colorful energy reports?

Have suggestions for products that you’d like to see reviewed by our real estate technology expert? Email Craig Rowe. HomeSelfe RE is a home energy analysis app that allows agents to brand an array of reports and energy usage profiles. Platforms: iOS, Android Ideal for: All agents and teams; those who specialize in green homes […]

How to thrive as a rookie real estate agent in a big city or a backwater

You couldn’t meet a more different pair of agents than Coldwell Banker Real Estate’s two Rookies of the Year for 2016 — Rory Hertzberg from Coldwell Banker Residential Brokerage, Bradley, Illinois, and Carrie Davis from Coldwell Banker Residential Brokerage, Menlo Park, California.Hertzberg was named for selling the highest total units in North America and Davis […]

Are your buyers considering purchasing a ‘pig in a poke’?

Strong real estate markets coupled with an inventory shortage have always generated strong flipping activity.But while your buyers may be “oohing and aahing” over that recently refurbished property, it’s your job as their agent to make sure their dream home doesn’t turn into a nightmare.There’s an old English colloquialism that references “buying a pig in […]

Why trust should be the baseline, not the tagline

The word “trust” has been so overused it no longer means anything. Despite that fact, many Realtors still believe it represents the gold standard and include it in all of their branding. Recently, a man in a remote rural area suffered a massive coronary. He was rushed to the county general hospital where, despite their best […]

How I used an Instagram giveaway for real estate lead generation

Last year as I was putting together a business plan for my foray into being a full-time real estate broker, I decided that I was not going to directly advertise for business. It has always fascinated me how rarely brands like Apple, Chick-fil-A, Starbucks or Tesla use advertisements to promote their products. Instead, they orchestrate […]

Daily market update: March 6, 2017

We’ll add more market news briefs throughout the day. Check back to read the latest. Mortgage rates: 30-Year Fixed Rate Mortgage Rates for the Past 6 Months | Credio 15-Year Fixed Rate Mortgage Rates for the Past 6 Months | Credio   Home equity rates: Average Home Equity Loan Bank Rates by State | Credio […]

How to build an irresistible personal brand in real estate

Whether you’re a solo agent just getting your feet wet in real estate or a seasoned veteran aiming to enhance your bottom line and broaden your business horizons, crafting a personal brand that earns you recognition in your market can mean the difference between being viewed as a commodity or a valued resource.Investing in your […]

The Fed will hike rates by 0.25% at its March meeting; here’s why

First, the good news: The economy is doing so well that the Federal Reserve will increase the cost of money by 0.25 percent on March 15, up to the 0.75 percent-1.00 percent range.All Fed officials have been on the same page, rare unanimity. Two speeches show the  way Chair Janet Yellen’s speech this morning iced […]

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