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Become the go-to agent in your farm and sphere [Demo Webinar]

Growing your business from your sphere of influence takes work. Growing your business from farming takes work. How can you do both at the same time, with less work? SmartTargeting by SmartZip is a predictive marketing platform that streamlines your marketing and targets your best prospects in one system. Whether you farm, work your sphere […]

Ego building or business building? Valuing your real estate business for retirement

In Inman’s Special Report survey on real estate retirement, nearly 40 percent or respondents said they were trying to build a salable business for the future. Read the full Special Report And for those hoping to sell their business as a whole, 29.7 percent said they would keep their business active and sell referrals, while […]

Crazy Sh*t in Real Estate podcast Episode 10: Clothing optional

Reposted with permission — show notes and credits available here. On her regular rundown of the strange stories that can happen in real estate, Leigh Brown welcomes Canadian real estate agent Tony Iacoviello, who hails (more specifically) from Toronto and has heaps of tales about nudist clients — believe it or not. Hear “The Geeky Agent” discuss […]

Re/Max and DocuSign deepen digital transaction partnership

In August, Re/Max and DocuSign announced a “strategic alliance” to build on their 2011 agreement.Today they shared plans to deepen their partnership with an additional integration initiative to simplify Transaction Room sign on, reduce data entry and provide pricing discounts to Re/Max’s broker and agent affiliates.As part of last year’s deal, which rolled out fully in […]

What agents should know about the massive growth of down payment assistance

San Francisco, one of the highest housing-cost markets in the country, has had some form of down-payment assistance for homebuyers since 1998.But over the last four years, the city has steadily increased the amount of money it dedicates to helping its citizens buy houses. The San Francisco story Three years ago, Mayor Edwin Lee doubled […]

The future of work: How to earn the trust of your clients

What if your home remembered your preferences and knew when you were going to run out of toilet paper or coffee — then ordered more for you? The concept of “omotenashi,” the Japanese art of hospitality, gets broken down and applied to real estate by Marcela Sapone, the CEO of Hello Alfred…. Source: click here

RealScout’s BrokerIQ helps brokerages ‘close more deals in house’

Brokerages hold office sales meetings, in part, to encourage agents to find out whether any of their coworkers have listings suitable for their buyer clients.RealScout, a collaborative property search platform for agents and their clients, is the latest startup to automate the process. The goal is to help brokerages “close more in-house deals.” Introducing ‘BrokerIQ’ “Traditionally, a listing agent will […]

Amazon will send a smart home specialist to your real estate client’s door

Have suggestions for products that you’d like to see reviewed by our real estate technology expert? Email Craig Rowe.Real estate agents in major West Coast markets now have a new assistant they can call upon to help customers with questions about smart home connectivity. And for now, the service is free.Amazon has made public its […]

Parental units: When real estate clients buy a home for their kid

If your first thought when an affluent client tells you they want to buy a home for a grown-up child is, “what a spoiled brat” — banish that attitude immediately.Because if you are a believer in the real estate market, (which you should be, right?), it is both good for the market and a wonderful opportunity […]

The best bang for your buck: Google’s take on maximizing your return

Search is changing. Should your focus really be getting on the first page of Google?No, says Raluca Monet, a strategic partnerships expert at the search engine giant.”The way we buy today is fundamentally different than the way we bought a few years ago.”If we were to look at the consumer path to home purchase a […]

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