Most real estate agents are pretty savvy these days when it comes to using technology in selling homes. Online marketing, text response systems and apps meant for agents can all help them reach the right buyers for their listings.But what about technology that actually resides in your listings? With the increasing availability of smart home […]
With today’s online-first consumer marketplace, Realtors must be as savvy with technology and marketing as ever to rise above their competition. Especially with the influx of millennials entering the real estate market, creating and maintaining a captivating online presence is a must. Advertising through Google AdWords makes it possible for any agent to harness the […]
What would you do if you had an open house scheduled, but hours before it’s supposed to start, you show up to find the place littered with empty beer bottles and naked people from a Halloween house party thrown the night before? Paula Clark can tell you what she did in that situation during this […]
“To see what is in front of one’s nose needs a constant struggle.” – George Orwell At a recent Inman conference, an innovative indie broker was musing about shrinking broker margins. He recommended that company owners leverage their agent relationships as distribution channels for technology companies to provide and sell software and services.The sell-through strategy […]
Long-term rates have continued to slide down in the second week since the Fed raised the overnight cost of money. The 10-year T-note has moved from 2.62 percent to 2.40 percent, taking mortgages from just under 4.50 percent back to 4.25 percent.A move like this is not unusual nor a trend change, and it reflects neither […]
Marking venture capital’s latest big bet on real estate tech, software provider Placester has clinched another $50 million in a Series D funding round, bringing the company’s total funding to $100 million.While the industry watches disrupter companies like Opendoor put money in the bank, the latest deal from Placester shows that investors continue to see great potential in technology that […]
None of your business? John Juarez · Commented on ‘Why are the sellers selling’? What (not) to say When I was new in this business and I first was confronted by the “why are the sellers selling” question, I was taken aback. “What business is that of yours, Buyer?” I thought. It is their house […]
When you hear about a political event like the Ides of Trump, which involved sending postcards to the White House on March 15, do you mostly ignore it — or are you considering how you might leverage something that your clients probably feel pretty passionate about, one way or another?For Kim Colaprete and Chavi Hohm, […]
Register now Converting purchased leads can be challenging and frustrating. Prospects don’t return phone calls or emails — and it’s often difficult to stand out from the digital crowd. In this webinar, we’ll review five best practices for turning cold prospects into closed deals: Help your leads get to know the “virtual you” It’s not […]
Opening its doors to tech companies yearning for a single, combined, standardized data feed from multiple MLSs, real estate data company CoreLogic launched its data marketplace, Trestle, to vendors this week.Trestle will function as a “one-stop shop” where brokers and real estate technology companies will be able to request access to aggregated data from MLSs as well […]
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