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How virtual staging sells properties stuck on the market

Alyssa Morgan Brinegar It can be difficult for a buyer to get over an unsightly paint color, let alone envision a space with tasteful furnishings or new flooring. And many online real estate consumers who see a property with forlornly empty rooms will move on swiftly to homes that work harder to catch their eye. […]

How to earn more while selling less real estate

Would you consider implementing a real estate team structure that allowed you to earn more while selling less? Recent podcast guest Jeff Cohn of Berkshire Hathaway HomeServices decided to do just that, opting for the real estate CEO model over the more commonly used real estate team options. It’s worked out well for him, to […]

Remember, there is luxury real estate outside the U.S.

I was recently in Barcelona for meetings with those who run Coldwell Banker companies across Europe and the Middle East, and I really enjoyed the vibrant city and the conversation surrounding luxury real estate. Role of younger generations in the growth of luxury real estate I had the opportunity to share my belief that luxury […]

Special Report: The art of handling objections in real estate

Overview “If you’re not solving problems, you’re not selling real estate.” That’s according to one Massachusetts agent who made it clear that overcoming objections is “an all day, everyday activity.” Most will agree that objections come with the territory in real estate — some agents may even dream restlessly to common refrains: “I’m not ready […]

Daily market update: June 6, 2017

We’ll add more market news briefs throughout the day. Check back to read the latest. Most recent market news Tuesday, June 6 CoreLogic Home Price Insights “Mortgage rates in April dipped back to their lowest level since November of last year, spurring home-buying activity,” said Frank Nothaft, Chief Economist at CoreLogic. “In some metro areas, […]

Down Payment Resource partners with ReferralExchange to add agent-matching

No real estate website is complete without an agent-matching tool, right? Down Payment Resource, a provider of down payment assistance information, discovered this after many of its website visitors asked to be connected with an agent. Now the company has tapped ReferralExchange, a referral platform for agents, to meet this demand. When homebuyers ask to be matched with […]

MLSs fight agent apathy with new marketing campaign

MLSs have an image problem. The “death of the MLS” has been predicted so often over the years that it may be tempting to laugh off the idea of its demise. But it’s one that won’t die and became especially salient in 2013 when a group of big brokers decided it was time to issue a […]

Crazy Sh*t In Real Estate: Walking away from a stubborn client

Reposted with permission — show notes and credits here. In this episode, Leigh interviews Melissa Kennedy, a Pittsburgh agent who did her due diligence and advised her client to evaluate the decision to buy a train wreck of a house. Did the client comply? Of course not! Otherwise, we wouldn’t have this story. Tune is […]

Agent/broker perspective: Do agents have any rights to their ‘turf’?

In this monthly column, Anthony Askowitz will explore a hypothetical Miami real estate situation from both sides of the broker/agent dynamic. A successful agent has been the go-to Realtor in a particular neighborhood for many years. The neighborhood is becoming popular now, and colleagues from the agent’s own office are starting to get listings there. […]

Why new isn’t always better when it comes to home shopping

Not too long ago, I got a call from a couple who was moving to the suburbs. As has become the norm, the first thing they said was, “We only want to look at new construction.” That can be a tough request. The towns in my market have been coveted for over a century because […]

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