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Creating productive property management marketplaces

The only constant these days seems to be change. This is certainly true in the real estate ecosystem. Technology is being relentlessly applied to market inefficiencies, and the traditional brick-and-mortar property management industry may be next with the emergence of property management marketplaces. Setting the stage Homeownership is at a 50-year low in America. Conversely, […]

Keys to maintaining a healthy real estate database

Why isn’t the inside sales agent (ISA) role getting results for agents and brokerages? Why is it so important to organize a database to get the results you want? In this clip from Real Estate Uncensored, Beverly Ruffner shares a key reason that keeps ISAs from being effective. “It’s all about taking the masses and […]

Listing Bits: An agent’s solution to transaction communication

Henry Ford is credited with saying, “If I had asked people what they wanted, they would have said faster horses.” True innovation provides you with the tools you didn’t even know you needed. Today’s guest understands the challenges of the real estate industry, and he created a platform that provides a unique solution tailored to […]

LGBT community more interested in buying a home after 2015 marriage equality ruling, survey finds

Did the 2015 Supreme Court ruling that guaranteed marriage equality in the United States also encourage gay and lesbian citizens to pursue the American Dream, either as couples or individually? That’s what a survey of more than 325 NAGLREP (National Association of Gay and Lesbian Real Estate Professionals) members seems to indicate. Almost half of the members surveyed […]

Is Zillow killing the goose that lays the golden eggs?

Over the past week, real estate has been dominated by news of Zillow Group’s Instant Offers. The new program, which allows prospective homesellers to receive an instant offer on their home, has been covered across the industry and met with a largely negative reaction. A thought provoking article in VentureBeat rhetorically wondered whether Zillow could […]

Zillow, show us the Instant Offers beta test results

Zillow’s new Instant Offers program beta-testing in Orlando and Las Vegas caused an industry wide discussion about its future plans. On the one hand, it could be a great opportunity for agents to discover potential sellers in an area and win new listings. On the other, it could undermine the value of an agent by […]

ERA Real Estate promotes a new SVP of marketing, Dawn Perry

Dawn Perry, a seasoned marketing leader, has moved into an executive role as Senior Vice President of Marketing for ERA Real Estate (PRNewsfoto/ERA Real Estate) Dawn Perry has quite the resume. A certified master chef (vis-a-vis the French Culinary Institute), she also ran a Little Gym franchise for four years, launched the first customer loyalty […]

Coldwell Banker develops its first Amazon Alexa Skill

“Alexa, Ask Coldwell Banker for the Home of the Week.” As of today, Amazon Alexa users will be able to listen to a one-minute description of the company’s featured listing of the week and can be connected to their local Coldwell Banker office for further assistance about buying or selling a home.   “As the […]

Is your mobile app game strong? Let Scott Shapiro be the judge of that

Scott Shapiro knows the secret to getting the attention of millennial buyers. As a senior client partner at Facebook, he works with Fortune 500 clients in the financial services vertical. Shapiro excels at helping companies develop killer marketing strategies for Facebook and Instagram that will drive key performance indicators (KPI) through the roof. Facebook and […]

What it takes to invest in real estate when you have a full-time job

If you are considering investing in real estate while maintaining a full time job, don’t fret. You are not alone. In fact, when scouring the internet for blog posts, forums, and articles regarding how to get involved with real estate, you will find that many top investors got their start exactly the same way. If […]

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