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While we debate Zillow, more Big Shorts loom

For the umpteenth time, someone in a Facebook group recently asked if buying leads from Zillow was worth it. The answers varied from ominous condemnations to enthusiastic support, with a few tin foil hat aficionados drawing parallels between chem-trails and a certain building in downtown Seattle. The question itself can’t be answered objectively because some […]

5 thrifty home renovations that get sellers the most ROI

Can you list the home renovations that get the best returns for sellers? If not, can you honestly claim to get top dollar for sellers’ homes? Tracy McLaughlin On a podcast with Pat Hiban, Tracy McLaughlin shared her expert advice on home renovations so more real estate agents can offer competent suggestions for boosting sale […]

3 ways to warm up your cold call game

When Myrtle Beach-based agent Abe Safe was newly licensed, he started out purely cold calling for a few months. As a new agent, he had little else to do, so he was committed. After he got comfortable making cold calls, he started on expireds and FSBOs. His goal was to make a minimum of 40 contacts […]

What are seller concessions?

When working with buyers, inevitably, you will open escrow, go through inspections and find out that something in the home isn’t in tip-top shape. So your next step, as the buyer’s agent, is to put in a request for repair and ask for seller concessions, or credits, to do those repairs. This is a fundamental […]

Battling insurance: The dark side of disaster recovery

I’m working on a new weekly email featuring my thoughts on the industry and more. Check out the last one, “Ending 155 years of real estate scams” here. Send me feedback at brad@inman.com. And if you would like this in your inbox, sign up here: (function() { var qs,js,q,s,d=document, gi=d.getElementById, ce=d.createElement, gt=d.getElementsByTagName, id=”typef_orm”, b=”https://embed.typeform.com/”; if(!gi.call(d,id)) […]

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