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How to tailor your social media to millennial buyers

To you, social media may be an optional and annoying component of your overall real estate marketing strategy. But millennials turn to social media to date, shop, learn, communicate and now, buy real estate. Although millennials get a bad rap, you should be careful not to count them out. According to a National Association of […]

How to reduce your internet clutter problems

How much time have you wasted in this year on slow download speeds and annoying internet ads that follow you no matter where you surf online? In fact, have you ever looked at the number of tracking cookies on your browser? Chances are it’s in the thousands. Would you like to put an end to […]

What real estate agents are saying about Facebook’s rental listings

Facebook has gone full bore into creating a space for rental real estate inside of Marketplace. This endeavor was not just a simple marketplace listing but rather increasing the tools that would-be homesellers have to get their place rented. A quick look at Facebook’s FAQ page indicates that home sales could soon be available. Facebook […]

How to explain the inventory shortage to clients

We’re in a housing shortage. Real estate agents already know this. Clients, on the other hand, might not. If clients aren’t properly educated on the consequences and effects of the shortage, they may be upset at some of the less than thrilling outcomes of their agents’ work. So, educate them. Below is the cheat sheet […]

This app predicts which of your contacts will sell ‘First’

Have suggestions for products that you’d like to see reviewed by our real estate technology expert? Email Craig Rowe. First is an in-network marketing tool for real estate agents. Platforms: Browser, iOS Ideal for: All agents and teams Top selling points Smart approach to lead generation People-to-property connections Likelihood to sell ranking Overall ease of […]

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