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Keller Williams debuts AI virtual assistant and referral platform

Real estate franchisor Keller Williams debuted an artificial intelligence-based virtual assistant and referrals platform today, announcing to the world it has every intention of thriving in a changing industry. “We are a technology company. No. 1 that means we build the technology. No. 2 that means we hire the technologists …. We are not a […]

How to engage consumers with a real estate Facebook group

With the current news of Facebook news feed changes, now is the time to focus on building your own real estate Facebook group. Three years ago, I started my first Facebook group for real estate in my area. I decided that I would start a local group in my valley called “Flathead Valley Homes For Sale […]

Transparency will radically alter the real estate industry’s leadership

Inman is asking the industry what the future of real estate leadership looks like. While much of that conversation will focus on who future leaders will be, the most fascinating aspect may be our increasingly transparent environment, which will force leaders to change the way they do business. For those relying on traditional tactics to […]

Where real estate marketing is headed in 2018

Real estate marketing was brought to new heights last year, and I was so impressed with the creativity happening out there! With home inventory still very low in many markets, the battle over available listings was fierce, and I don’t see that changing in 2018. As real estate professionals, we must continue bring our “A-game” to […]

The birth of a “click-to-mortar” brokerage

What happens when Redfin and Keller Williams get married and have a baby? Movoto. Movoto has launched a new brokerage that is uniquely positioned to become one of the industry’s most dominant players and, in the process, upset almost everyone’s applecart. Now you’re probably asking, “What is Movoto?” — never heard of it, right? Like […]

Enthusem wants to get agents excited about direct mail again

Have suggestions for products that you’d like to see reviewed by our real estate technology expert? Email Craig Rowe. Enthusem is a direct mail marketing solution that includes hyper-personalized messaging and rapid turnaround. Platforms: Browser; iOS app Ideal for: All agents, teams and brokerages; brokers actively recruiting Top selling points Direct mail tied to online […]

How to prospect effectively and fill your pipeline

Does the thought of spending an hour calling prospects send a chill down your spine? Does dialing that next number feel like a chore, knowing you might get hung up on? Do you have fear of the phone? I hear it all day long in coaching sessions, “Tom, I know I should prospect more, but […]

Katie Lance inks social media training deal with Berkshire Hathaway HomeServices

Katie Lance today announced a preferred supplier agreement with Berkshire Hathaway HomeServices (BHHS), where she’ll provide social media strategy training through her #GetSocialSmart Academy. The Academy, which was launched in June 2016, includes a library of 75 training videos, downloadable materials and access to an exclusive Facebook group as well as Lance’s signature six-week #GetSocialSmart coaching […]

Real estate daily market update: February 19, 2018

 We’ll add more market news briefs throughout the day. Check back to read the latest. Most recent market news Monday, February 19 Bankrate mortgage rates The 30-year fixed mortgage rate on Bankrate.com is currently 4.30 percent. The 15-year fixed mortgage rate is currently 3.69 percent. Source: Bankrate Source: click here

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