Please wait as we prepare your PDF file ....

Mission Chronicle Blog

Search Blog

our goal is to help you stay informed by providing timely and interesting articles.

6 ways empowered agents embrace disruption to drive success

08/14/2017

Download PDF

The word disruption has sailed around real estate for over a decade. We’re constantly anticipating its influence on the way we do business.

Several events over the past 10 years have significantly changed the real estate landscape. The economy has reached all-time high after the Great Recession. A tech boom introduced new ways of working in real estate, and new consumer expectations. And a new generation of buyers has entered the market, forcing us to rethink the way we do business.

The result is a rapidly growing class of what I like to call “empowered agents” who embrace disruption and leverage technology to generate more leads, close more sales and turn a higher profit. They are changing the industry –- and it’s time we learned from them and what they do.

Below are six ways these savvy agents leverage technology to ensure their ride on real estate’s lead wave.

Use data to win listings

Empowered agents aren’t afraid of big data; in fact, they run toward it. For example, listing agents now have the tools to discover where buyers in any given neighborhood come from, helping them efficiently market homes.

This gives agents an extra edge when competing for listings with other agents.

Embrace new media to generate leads

It may go without saying that Facebook and other social networks are a must-use tool for real estate agents. But it’s no longer enough to be a passive member. With personalization and geo-targeting, empowered agents market listings directly to the consumers most likely to buy, saving them time and money.

Refine consumer experiences that close leads faster and at higher rates

Empowered agents use technology to become more efficient and effective. From managing leads to streamlining the transaction process, these agents link tech with personal touch to deliver the service their customers want.

Become multi-modal

Today, agents can connect with clients from anywhere in the world. Realtors can hold open houses with virtual reality platforms. They can hold a face-to-face meeting with an out-of-town buyer or seller through Skype.

Empowered agents communicate with their clients the way they prefer, whether that’s email, text or FaceTime.

Connect to multiple communities of consumers and agents

Social networks such as Nextdoor and Facebook Groups foster communities that help members connect on a deeper level. These networks are looking to brands and other industry organizations to build their network of peers nationally and around the world.

These tools make it easier than ever to build relationships with clients, other agents and brokers by facilitating participation in a new kind of value exchange.

Leverage support from brokers and brands

Empowered agents don’t do it alone. They look to their brokerages and brands to serve as mentors and as guides to help them leverage emerging trends. They seek coaches to inspire them to do more business.

It can be easy to allow day-to-day concerns consume your attention; taking advantage of these kinds of resources provides perspective.

Disruption applies to all of us, especially when it comes to meeting changing consumer expectations whether it be homebuyers’ demand for smart home technology or consumers’ increasing ability to get anything and everything delivered within 48 hours.

If you’re an agent not doing these things, now is the time to start. If you’re a broker, sharpen your agent value proposition and put your agents first. If your brand isn’t supporting or leading the way, find a new brand.

Will you adjust or let disruption overtake you? The choice is yours. The future of our industry and your business depend on it.

Source: click here

Read More

INSPIRED, INTELLIGENT, INSIGHTFULL

STAY INFORMED WITH TIMELY AND INTERESTING ARTICLES FROM OUR BLOG, MISSION CHRONICLE. OUR ASPIRATION IS TO PROVIDE REALTORS AND OTHER REAL ESTATE INDUSTRY PROFESSIONALS WITH EXCEPTIONAL RESOURCES AND SHARE OUR KNOWLEDGE TO PROPEL YOU TO YOUR GOALS.

  • MailMatic wants to be in your 2021 marketing plans

    Have suggestions for products that you’d like to see reviewed by our real estate technology ex...

  • Inman Tech Review: JetClosing is fueling mobile adoption of digital title and escrow

    Have suggestions for products that you’d like to see reviewed by our real estate technology ex...

  • Meet the new urban buyer

    New Yorkers have a knack for spotting trends—and so do luxury real estate agents. When I am asked ...

  • Versatile online marketing solution HighNote brings it all together

    Have suggestions for products that you’d like to see reviewed by our real estate technology ex...

  • Change agents: How my former career made me a great real estate agent

    Real estate is a specialized field of work, and not every agent takes the most direct path to find t...

  • Zentap addresses all your Facebook needs in one place

    Have suggestions for products that you’d like to see reviewed by our real estate technology ex...

  • Why industrial interiors are making waves with buyers

    Industrial interior design has long been beloved by luxury homeowners. Modern and open, characterize...

  • The top 5 common anxieties for first-time homebuyers

    In many markets today, homes are being snapped up almost as soon as they’re listed—and a large p...

  • Does Zillow’s app for online tours stack up?

    Have suggestions for products that you’d like to see reviewed by our real estate technology ex...

  • Roomvu makes effective web video marketing fast and affordable

    Have suggestions for products that you’d like to see reviewed by our real estate technology ex...

April 2021
Mon Tue Wed Thu Fri Sat Sun
 1234
567891011
12131415161718
19202122232425
2627282930  

  • Polls

    What information you are looking for?

    View Results

    Loading ... Loading ...
  • Last month Results

    How Is My Site?

    • Good (100%, 3 Votes)
    • Excellent (0%, 0 Votes)
    • Bad (0%, 0 Votes)
    • Can Be Improved (0%, 0 Votes)
    • No Comments (0%, 0 Votes)

    Total Voters: 3

    Vote

    Loading ... Loading ...