Why use Snapchat for real estate? Documenting the daily behind-the-scenes of how you are helping your clients and showcasing your local expertise through video is powerful. Gary Vaynerchuk was the keynote speaker for ICSF16, and he urged every attendee to become a media company first and a real estate professional second. Real estate is a relationship business, and the most efficient and effective way to authentically communicate your personal brand message is through visual communication. People want to buy or sell a home with a trusted adviser, and real-time video is a trust accelerator. Tomorrow’s consumer is going to expect us to have our own television channels where we are the stars of the show. It’s not about ego or fame, it’s about showing people what we do without having to tell them. Marketing in a 2018 world is about three things: Audience: Where is the attention? Participation: How easy is it to engage? Authenticity: Are you connecting on a h…
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