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Trelora inviting homebuyers to talk directly to sellers

Trelora, a low-fee Colorado brokerage with a history of ruffling feathers, now allows prospective buyers to communicate directly with its seller clients through a chat feature on its website.The brokerage believes the messaging platform, known as “Trelora Connect,” will streamline transactions and “break down barriers between buyers and sellers.” It could also encourage more homebuyers to purchase Trelora listings without help from another brokerage.“Before […]

3 apps your listing presentation can’t go without

What’s your strategy to win listings? There are many pieces of the puzzle that wow prospective homesellers including your knowledge, your experience, your speaking skills, your listening ability and your pricing savviness. But what puts a pretty bow around all these elements that make your sales business attractive? Your listing presentation software! Not only does […]

5 skills you need to work in supply-constrained land markets

During my career as a residential land broker, I was half-jokingly counseled by many veterans to quit while I was still young. I was also shown the upside of land brokerage by one of those veterans: In my first year on the job, the lead broker in my office put a single deal worth $100 million […]

Open letter to Ryan Serhant re: Zillow/StreetEasy

This post is in response to Ryan Serhant’s recent Instagram posts. Hey Ryan, I am writing this in reference to your recent post on Facebook/Instagram about the new changes at StreetEasy/Zillow. Before I get started, though, I have to preface this whole note with the fact that I respect you a lot. Obviously, we don’t […]

Is real estate photography free?

As we all know, all it takes is a camera or a phone with a built-in camera to take a photo.People take pictures all day long. Some pictures are better than others because they were taken with better cameras.Modern digital cameras and smartphones are so easy to use that everyone is a photographer — and […]

Top comments of the week March 6-10

‘To be paid zero’ Junnie Mendelowski · Commented on ‘Too many crappy agents’: Real estate’s biggest problem In Pa before you take your broker test you, need a specific amount of listings and sales. To be part of the Pa Board you have 2 months to complete your ethics class. As for New Agents being […]

Skyler360 brings Facebook Messenger, Amazon Echo into the mix

Have suggestions for products that you’d like to see reviewed by our real estate technology expert? Email Craig Rowe.In the 13 months since I initially reviewed the automated lead capture software Skyler360, the company has grown from one person to a dozen.The platform automates the early steps of lead cultivation by communicating with prospects via text and […]

Invitation to discrimination: ‘Love letters’ and Fair Housing

Reposted with permission from Windermere Real Estate and Keryn Giguere. The real estate market in Tacoma, the past year especially, has been difficult for buyers. There are multiple offers, low inventory and folks with cash — eliminating the seller’s need to accept an offer from a financed buyer, which requires additional steps like an appraisal. […]

Media executive Josh Albertson joins Inman team as CFO

Josh Albertson Media executive Josh Albertson has joined the Inman team as chief financial officer to help grow the expanding real estate news, information and event firm. Previously, Josh served as president of Curbed Network, where he helped grow the company from a small blog into a diverse network of real estate, food and retail […]

LeadingRE digs into real estate consumer preferences: Experience or digital savvy?

The audience at Leading Real Estate Companies of the World (LeadingRE) conference last week got a taste of the global network’s new consumer segmentation research.LeadingRE has engaged an integrated marketing firm to dig up the information, which will equip agents to better understand the needs of their client.McKee Wallwork + Company’s approach with its “Ideal” research tool […]

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