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Are your buyers considering purchasing a ‘pig in a poke’?

Strong real estate markets coupled with an inventory shortage have always generated strong flipping activity.But while your buyers may be “oohing and aahing” over that recently refurbished property, it’s your job as their agent to make sure their dream home doesn’t turn into a nightmare.There’s an old English colloquialism that references “buying a pig in […]

How to thrive as a rookie real estate agent in a big city or a backwater

You couldn’t meet a more different pair of agents than Coldwell Banker Real Estate’s two Rookies of the Year for 2016 — Rory Hertzberg from Coldwell Banker Residential Brokerage, Bradley, Illinois, and Carrie Davis from Coldwell Banker Residential Brokerage, Menlo Park, California.Hertzberg was named for selling the highest total units in North America and Davis […]

How I used an Instagram giveaway for real estate lead generation

Last year as I was putting together a business plan for my foray into being a full-time real estate broker, I decided that I was not going to directly advertise for business. It has always fascinated me how rarely brands like Apple, Chick-fil-A, Starbucks or Tesla use advertisements to promote their products. Instead, they orchestrate […]

Why trust should be the baseline, not the tagline

The word “trust” has been so overused it no longer means anything. Despite that fact, many Realtors still believe it represents the gold standard and include it in all of their branding. Recently, a man in a remote rural area suffered a massive coronary. He was rushed to the county general hospital where, despite their best […]

Daily market update: March 6, 2017

We’ll add more market news briefs throughout the day. Check back to read the latest. Mortgage rates: 30-Year Fixed Rate Mortgage Rates for the Past 6 Months | Credio 15-Year Fixed Rate Mortgage Rates for the Past 6 Months | Credio   Home equity rates: Average Home Equity Loan Bank Rates by State | Credio […]

How to build an irresistible personal brand in real estate

Whether you’re a solo agent just getting your feet wet in real estate or a seasoned veteran aiming to enhance your bottom line and broaden your business horizons, crafting a personal brand that earns you recognition in your market can mean the difference between being viewed as a commodity or a valued resource.Investing in your […]

The Fed will hike rates by 0.25% at its March meeting; here’s why

First, the good news: The economy is doing so well that the Federal Reserve will increase the cost of money by 0.25 percent on March 15, up to the 0.75 percent-1.00 percent range.All Fed officials have been on the same page, rare unanimity. Two speeches show the  way Chair Janet Yellen’s speech this morning iced […]

The week in real estate industry deals: Feb. 27-March 3

While real estate agents chase leads and close deals on houses, there’s another level of deal-making that takes place within the real estate industry: mergers, acquisitions, integrations and partnerships. We’ll be recapping every week’s noteworthy deals that didn’t make it into print (and some that did) for your perusal. We missed you last week! SoFi, […]

The week in industry hires and promotions: Feb. 27-March 3, 2017

Who got hired or promoted this week? Here’s our weekly rundown, in chronological order. We missed you last week! Bedi Singh February 23 News Corp announced that Bedi A. Singh departed as Chief Financial Officer, effective March 1. Susan Panuccio, currently Chief Financial Officer of News Corp Australia, is the new CFO of the company. “I […]

Real estate market recap, February 27-March 3, 2017

Check Inman every day for the daily version of this market roundup. Mortgage rates: 30-Year Fixed Rate Mortgage Rates for the Past 6 Months | Credio 15-Year Fixed Rate Mortgage Rates for the Past 6 Months | Credio Home equity rates: Average Home Equity Loan Bank Rates by State | Credio Average Home Equity Loan […]

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