With rents rising in cities and states across the U.S., many renters struggle with affordability. In Miami, Los Angeles and Orlando, for example, more than 55 percent of renters were cost-burdened in 2014, spending more than 30 percent of their income on rent. Rents have moderated recently in expensive metros like San Francisco and New York […]
The thought of retirees moving to states filled with sunshine after kids move out and the house gets empty is a common one — but not everyone is built for California or Florida. Yes, both states remain popular destinations for the 55-plus crowd, but according to a recent report from Bankrate.com, some of the best places to […]
The real estate industry finds itself at a branding crossroads. The traditional franchise template has turned sour. Many agents find the usual “personality-branded” approach of independent brokerages not that helpful to their businesses. In too many instances, an agent’s choice in brokerage affiliation is one between the lesser of two neutrals, neither of which speaks […]
Lack of inventory, both affordable and overall, remains an issue for California homebuyers, and price continues to climb in response. For the second straight month, median home price grew above $500,000 while California home sales dropped annually, according to the California Association of Realtors’ (CAR) statewide report. Sales of single-family detached properties dropped by 3.2 percent year-over-year. The […]
Last week, I provided thoughts on why some Realtors believe that their dues are in essence a forced “tax” on real estate professionals either because their MLS requires Realtor membership or because their broker requires it as a result of the National Association of Realtor’s broker-centric dues billing policy. The many thoughtful comments to that […]
I tell clients that I’m much more comfortable predicting the past than the future. But there’s one financial spot in which you can do both! Freddie Mac in 1971 began a mortgage-rate survey upon which we all rely for historical reference. No other survey goes back so far, and the media report Freddie’s findings religiously […]
Many real estate agents get flustered when thinking about digital advertising. They throw money at solutions without thinking strategically. But Adwerx makes it simple — start with a clear objective. This webinar reviews the three key audience objectives for real estate agents: People you know People you want to know People who know you Learn how […]
You knew the list price was high. The buyers came but didn’t make any offers. You know that it’s time for a price reduction. Did you take the necessary steps in advance to ensure you’d get a good reduction? Or even get one at all? If you’ve always been playing defense in the game of […]
The “full-service” broker-centric real estate model will soon exit the “maturity” segment of its product life cycle and signal the beginning of a 20-year decline. We’ll explore how disruptive technologies triggered the broker-centric life cycle stages and the alternative business model that will replace the established one. Less than two years ago most brokers were […]
Growth in homeownership is coming on strong from Hispanic homebuyers, according to a new report. The Hispanic Wealth Project recently released a report finding the homeownership rate among Hispanics outpaces every other racial demographic, citing data from the Census Bureau’s Housing Vacancies and Homeownership Survey. By the end of 2015, there was a net increase of 245,000 […]
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